Link building is an integral part of our SEO marketing roadmap, and here’s why. Think of links as votes of confidence for your website. The more websites Google sees in your business, the more reputable your business is, which results in higher rankings. Search engines, especially Google, use links as one of the top factors to determine how valuable and trustworthy your content is. However, there’s a catch – Google is smart. It’s become pretty good at spotting unnatural link patterns, so not all links are equal. Let’s dive in.
Chrisa
Link building is the art of connecting your website with other websites or your own through hyperlinks. But it’s not just about discovery; it’s also about quality assessment. Think of good links as votes of confidence from other websites. Google sees these votes as a sign that your content is valuable and trustworthy. However, not all links are assessed equally. Over time, Google has become pretty good at spotting artificial or unnatural linking patterns. It’s like the engine’s way of saying, “Hey, we’re looking for genuine, helpful links, not sneaky tricks.” So, to avoid getting flagged, it’s essential to build links that are:
Links, like brownies, come in different flavors, and some are more tasty than others. For instance, a link from a popular website carries more weight than a random link from a less popular site. Imagine you own a restaurant – getting a link from a restaurant review on a high-authority website like The Guardian or Tripadvisor is like hitting the jackpot. In contrast, a link from your aunt’s cooking school website, though well-intentioned, won’t do as much for your SEO or rankings.
90% of marketers
use quality content as their core strategy for link building.
[Source - searchlogistics.com]
Here’s the inside scoop on our link-building strategy – considering all the above, as part of our SEO roadmap, we research and register your website in over 30 reputable & niche-related websites. But that’s just the beginning of our marketing roadmap’s Foundations Stage.
We also take care of your internal linking strategy, weaving links into your blogs, landing pages, social media, email campaigns, and more. The result? This makes your website rank higher for target keywords which drives traffic, increases revenue, and grows your customer base. So, let’s start building those bridges. Till the next one!
