What to expect from the Foundations stage

Before you start throwing your hard-earned cash into ads and advanced marketing strategies, you need to have your marketing fundamentals in place. Without a solid foundation, you’re just building a house of cards bound to collapse.

Building Solid Digital Foundations

Creating a sturdy foundation for your digital presence is rule number 1, and that’s why our first marketing roadmap stage is called… the Foundations Stage. This is where we take care of all the once-off tasks, such as improving your website, optimizing your Google Business profile, and checking off all the SEO essentials. We know time is money, and that’s why we take care of these small SEO wins quickly and efficiently at the most competitive rates possible.

We want to get the ball rolling for you so that you can start seeing improved results and more new customers coming in from having a strong online presence.

60% of businesses are not being found at all, ranking way down the list.

  • 20% of businesses are somewhat being found.
  • 20% of businesses are being found.
  • Among the 20% being found, none are utilizing retargeting ads or, most importantly, have a website that effectively represents the business and converts visitors into customers.

What We Do in Our Foundations Stage

First, we help you define your goals. To do so, we offer a detailed report and a free consultation to analyze your needs and provide value and education that will get you off to the right start. We analyze your website’s desktop & mobile versions for SEO, content, keywords, user experience, etc., to provide you with easy-to-understand insights. 

Our reports are human-centered, tailored to your website’s specific needs, and include actionable recommendations. Then, during our consultation, we provide valuable insights using our proven expertise and tools – yes, we strive to constantly educate you, keeping you in the loop. So, here’s what we do at this stage.

Essential Fixes & Quick SEO Wins

If you’re not found on Google for what your business does, you won’t even be considered.

Over 75% of people do not scroll past the first page on Google.

If you want your website to appear higher in Google search results and gain trust and credibility, it’s important to take care of the SEO basics. And that’s exactly what we excel at! As part of our Foundations Stage, we focus on increasing your website’s visibility and improving its ranking on search engines. We achieve this by optimizing your website’s front and back end using researched keywords and strategic linking.

So, What is Frontend & Backend Optimization?

To put it in simple terms, the front end is basically what you, me, and Google see and read on the site. It’s the user-facing part of the website that needs to be visually appealing, with keywords in the text, easy to navigate, and optimized for search engines. 

Backend, on the other hand, involves a long list of technical tasks that are crucial for optimal website performance. It includes activities like optimizing website speed, fixing broken links, improving site structure, and enhancing meta tags. These technical optimizations are vital for search engines to crawl and index your website effectively.

Our main focus is to deliver quick wins that yield fast results. We prove this with biweekly reports to show the improvements in your ranking on Google for important keywords you should be found high for. That’s why we prioritize implementing basic SEO strategies that drive tangible outcomes – something most digital agencies usually neglect, misleading you regarding what results to expect. Remember, the front and back-end optimization are crucial parts of our foundations’ stage, and they only need to be done properly once to generate consistent results for years to come.

Website Design

Your website is your digital storefront, and it needs to look good and be easy to navigate. First impressions are everything. 15 seconds is the average time spent on a website. And that’s how long you have to capture someone’s attention. We’ll create a stunning and intuitive design that captures your visitors’ attention, represents your brand, and strategically convert them into paying customers. Our custom website design emphasizes proper services showcase, enabling you to highlight your unique offerings and USPs (Unique Selling Points). 

But we don’t stop at design alone. We offer maintenance services to keep your website running smoothly, providing regular updates and security measures. By entrusting us with the maintenance tasks, you can focus on your core business while we handle the technical aspects, ensuring your website remains secure, up-to-date, and optimized for optimal performance.

User Experience

Our Foundations Stage extends beyond aesthetics. If you have a messy, old, or slow website, everyone will LEAVE! We prioritize user experience (UX) and user interface (UI) design to ensure your website is easy to navigate, visually engaging, and optimized for conversions. Our design and development process includes mobile optimization to guarantee that your website looks and functions flawlessly on various screen sizes. 

Furthermore, we optimize your e-commerce pages to drive more sales and conversions. Our expertise in e-commerce design allows us to create intuitive product layouts, streamlined checkout processes, and persuasive call-to-action buttons. This optimization aims to maximize your online revenue potential, turning visitors into satisfied customers.

Google My Business Profile

The next crucial step is to optimize your Google My Business (GMB) profile, which is the first thing potential customers see when they find you online. Your Google My Business (GMB) profile serves as your online identity, and we make it count. People skim over your photos, reviews, and website link to make a very quick decision. Our optimization techniques are designed to improve your search rankings and highlight your business’s unique selling points. 

Instead of relying on customer-submitted images or Google Maps street view, we curate and upload professional photos that accurately represent your business and create a positive first impression. We ensure that all vital business information, such as contact details, operating hours, and address, is prominently displayed on your profile. This way, potential customers can easily find the information they need to connect with your business.

Review Generation

Positive reviews from happy customers can make or break your business. People trust people, not businesses. Most of us make decisions based on reviews, we’ve all been there… This is why we offer a review generation service that makes it easy for customers to leave reviews on platforms like Google My Business, Yelp, or Facebook. 

Our review generation process caters to businesses of different types and sizes. For businesses with affordable daily products or services, like restaurants, cafes, and small enterprises, we send automatic email reminders to customers after their purchase, encouraging them to leave quick reviews. 

For businesses that require more detailed reviews, such as accountants, lawyers, and construction companies, we have a different approach. Using proven reach-out methods, we help generate comprehensive reviews with more information. When people are deciding what business to pick for more expensive services, they will read every last inch of the reviews to validate their decision.

Moving to The Next Stage Of Our Marketing Roadmap

Getting You Ready For Long-term Return On Investment

If you’re looking to run ads or do advanced marketing for your business, it’s crucial to have the fundamentals in place. Without a solid foundation, your marketing efforts won’t yield the best results. After laying the foundations, we have two strategies in stage 2 that will give you a good return on investment for years to come. And you only move to Stage 2 of our marketing roadmap when you start seeing tangible results from Stage 1.

While Stage 1 provides the foundation, Stage 2 is where the real growth and ROI happen.

So, in Stage 2, first, we’ll focus on improving your website’s Google ranking so that more people can find you. We get your business ranking in the top three results for your most important niche and general keywords. Secondly, we’ll use retargeted ads on social media platforms to target website visitors to bring them back to your website. Over 92% of first-time visitors do not purchase or contact on their first visit to your website. And we’re here to tell you more, with a stage-2 dedicated blog post prepared just for you. But let’s just focus on the foundations first and make sure we start off right.

Understand what needs to be done to establish a strong foundation for your digital presence.

The foundations of your online presence are crucial and must be done properly from the start. That’s why we emphasize the importance of the report to see what’s needed and ensure a thorough and accurate beginning. Get a free report, and we’ll schedule a quick Zoom meeting to analyze your specific needs. Let’s get started.