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FM Accountants: A Modern Web Presence for a High-Calibre Financial Firm

From outdated and underperforming to sharp, trusted, and ranking across Dublin and beyond.

FM Accountants: A Modern Web Presence for a High-Calibre Financial Firm

From outdated and underperforming to sharp, trusted, and ranking across Dublin and beyond.

Solar SEO Results:
Top 5 in a Competitive Market

FM Accountants serve clients across Dublin, Leinster — and internationally. With a proper SEO foundation and optimised Google presence, they now rank in the top results for high-intent searches:
Before working with us, they were sitting between 30th and 50th for most of these — now they’re where serious clients are looking.
4th
Accountant in Dublin
3rd
Tax Accountant Dublin
Top 5
Financial Advisor Dublin
Corporate Tax Services Ireland – climbing steadily
4th
Accountant in Dublin
4th
Tax Accountant Dublin
Top 5
Financial Advisor Dublin
Corporate Tax Services Ireland – climbing steadily

Website Before and After

With built-in lead qualification, the new site helps the team identify the right type of client before the first phone call. It saves time — and sets the right tone from the start.
  • Scroll below to view the before and after comparison

A Website That Converts

Their original website didn’t reflect the experience, reputation, or professional standards of the firm. In November 2024, we launched a new version that:
Builds trust with a clean structure, FAQs, reviews, and clarity of messaging

Includes smart conversion tools (easy quote forms and client qualification flow)

Loads fast, looks great on mobile, and positions the firm as a premium service provider
Is tailored to B2B audiences and international clients looking to set up in Ireland

Builds trust with a clean structure, FAQs, reviews, and clarity of messaging

Includes smart conversion tools (easy quote forms and client qualification flow)

Loads fast, looks great on mobile, and positions the firm as a premium service provider
Is tailored to B2B audiences and international clients looking to set up in Ireland


Bonus: Full Grant Support

Completing the full application process


Handling all drawdown paperwork for reimbursement


Making the transition seamless so they could focus on their business


What’s Next
FM Accountants are now preparing to:

Continue SEO to move further up the rankings



Launch review generation systems to strengthen social proof


Explore conversion rate improvements through analytics


Potentially add LinkedIn management and professional photography to improve online presence


We intentionally phase growth over time, starting lean and building gradually so each stage brings real return on investment — not just busywork.

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“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

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