7 benefits of email marketing that impact your bottom line

7 benefits of email marketing that impact your bottom line Email marketing has been around since 1971, and believe it or not, it’s still one of the best ways to get results for your business. If you’re a business owner looking to connect with your audience and boost your revenue, you’re in the right place. […]

Top tips for effective multilingual SEO

Top tips for effective multilingual SEO Thinking about expanding into international markets? If so, you already know that making your website accessible in different languages is key to connecting with new audiences. In this guide, we’ll share top tips for crafting the best multilingual SEO strategy to help your business grow globally! Chrisa What is […]

3 reasons why you need to invest in custom website development

3 reasons why you need to invest in custom website development First impressions matter—especially when it comes to your business. Just like meeting someone for the first time, you want potential customers to think, “Wow, this is great!” But if you’re using a cookie-cutter website template, it can be tough to stand out. Custom website […]

Local SEO 101: How to get your business discovered locally

Local SEO 101: How to get your business discovered locally If you’re a business owner, you probably already know how important it is to rank high on Google. But did you know it’s even more crucial to show up in front of the people who need you the most—your local community? That’s where local SEO […]

5 Reasons why video marketing for small businesses should be a priority

5 Reasons why video marketing for small businesses should be a priority As people’s attention spans get shorter, businesses need to find new and engaging ways to grab their attention. Video marketing has become one of the best ways to do this. Why? Because it’s quick, easy to watch, and perfect for people who are […]

Multilingual SEO: Reasons why you need a multilingual SEO strategy

Multilingual SEO: Reasons why you need a multilingual SEO strategy Think about it: when you want to search for something online, in which language do you type it? “In my native language” is what most of you probably replied. If your business targets countries that speak different languages, it’s impossible to reach all of them […]

What is conversion rate optimization (CRO)?

What is conversion rate optimization (CRO)? At The Roadmap we get asked about conversion rate optimization (CRO) all the time. CRO is the process of getting more of your website visitors to do a specific action, like buy, sign up for a newsletter or fill out a contact form. Conversion optimization involves using tools and […]

Web Design Accessibility: Making your website inclusive

Web Design Accessibility: Making your website inclusive In the world of digital design, making websites for everyone to use and enjoy is more important than ever. At our agency we believe in the power of inclusive web design – a practice that means all users, regardless of ability, can use and interact with your site […]

How to create a sitemap & common mistakes to avoid

How to create a sitemap & common mistakes to avoid When we build or redesign your new website a sitemap is key. It’s more than just a list of pages; it’s a guide for search engines and users. Many clients ask about this so let’s talk about what to do and what to avoid with […]

What is a website sitemap, and why you need one

What is a website sitemap, and why you need one When you choose to build a website from scratch with us, it’s easy to get caught up in the aesthetics and design elements—it’s all about visual appeal. However, one super important element that’s often overlooked and frequently asked about by our clients is the sitemap. […]