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Nutrition Support - Success Story

Inside Out Nutrition: Enhancing User Experience for Higher Conversions

Inside Out Nutrition provides evidence-based nutrition support through virtual and in-person clinics in Stillorgan, Co. Dublin. They needed a website that aligned with their values and made booking easy. We crafted a customised SEO strategy to boost their online visibility and achieve top Google rankings.

The Challenge

Streamlining a Cluttered Website

Inside Out Nutrition’s website was cluttered, confusing, and hard to navigate, with a poor booking system and low search visibility. It was also not mobile-friendly, creating a frustrating experience for users. Our goal was to redesign their core pages to make the site clean, intuitive, and conversion-focused.
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The Results

Top Rankings and Increased Visibility

Our SEO strategy led to strong improvements in visibility. Inside Out Nutrition now ranks in the top spots for keywords like “corporate nutrition workshops Dublin,” “dietitian Dublin,” and “family dietitian,” making it easier for clients to find and book their services.

Our Services

Website Redesign - Before & After

Secured a grant to cover 50% of design costs, then optimised the site for SEO and mobile, ensuring a seamless experience across all devices.
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Before
After

SEO & Content

Targeted niche keywords like “portion control plate Dublin” and “dietitian Dublin” to elevate their search rankings.

Booking System

Integrated an easy-to-use booking system for smooth appointment scheduling and payment.

GMB Optimisation

Built their Google My Business profile with high-quality images and SEO-rich descriptions to boost local visibility.

Customer testimonials

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“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

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