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Solar Panels & Energy Solutions - Success Story

Fusion Solar: How We Boosted Their Website and Rankings

Fusion Solar, a leading solar panel and energy solutions provider, faced increasing competition in the renewable energy space. To stand out and drive more traffic and leads, they needed higher Google rankings. We stepped in with a tailored marketing strategy to boost their visibility, sales, and online presence.

The Problem

Struggling to Compete With The Top Solars in Their Area

Fusion Solar, a top provider of solar panel installation and energy solutions, faced growing competition and needed to rank higher on Google to stay ahead. Despite their expertise, their website struggled to draw in new clients and convert traffic into leads. They came to us to develop a strategic, SEO-focused plan to improve their site and visibility.

Our Services

Creating a Tailored Digital Strategy

We created a custom digital marketing plan for Fusion Solar that included solid SEO foundations, a website redesign, and ongoing optimisation. Here’s how we helped them improve their online visibility and increase sales:

Custom Website Design & UX/UI Improvements

We revamped Fusion Solar’s site with a clean, easy-to-navigate design, making it visually engaging and user-friendly. This helped users quickly find what they needed and encouraged more inquiries.
See Live Website

SEO Foundations and Link Building

To improve their organic rankings on search engines, we laid a strong foundation for SEO. We restructured the website, optimised on-page elements, and performed keyword research to target specific keywords that they are now ranking for like: ‘solar panels tipperary’, ‘solar installations ireland’, ‘domestic electricians’.

Expanded Service Pages & Content

We added new, SEO-rich service pages to attract users at different buying stages—from learning about solar energy to requesting quotes.

Google My Business (GMB) Optimisation

We fully optimised Fusion Solar’s GMB profile to boost local search visibility, ensuring accurate details, high-quality photos, optimised service categories, and encouraging positive customer reviews.

Monthly SEO and Google Ads Management

We managed their Google Ads campaigns, using data-driven strategies to improve their ad placements and maximise return on investment, helping them attract high-quality leads while staying within budget.

The Results

Our Efforts Led to Big Marketing Gains

Our customised digital strategy delivered significant results, positioning Fusion Solar as a strong competitor in their region.

Higher Rankings &
Traffic

Fusion Solar achieved top ranks for terms like “solar panels Tipperary” and “solar PV panels Tipperary,” leading to a strong increase in organic traffic.

Local Search
Boost

We optimised their Google Maps profile by updating details like the address, hours, and services, helping Fusion Solar appear more in local searches and attract more customers.

Enhanced User
Experience

Faster load times and improved user engagement on the website made it easier for visitors to navigate and connect.

Customer testimonials

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“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Lay Your Digital Foundations

Fusion Solar’s success shows how an SEO-driven strategy can boost traffic, leads, and competitive edge. Ready to do the same for your business? Fill out the form for a free report with actionable tips and a custom plan!
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