Acoustic Materials Success Story
Marketing Strategies To Boost a Soundproofing Company Online
In September 2022, Acoustic Materials, a company that specializes in soundproofing solutions in Wicklow, Ireland, wanted to expand their reach. They realized they needed help with their online marketing, so they reached out to us. Our first step was to create a custom marketing plan to showcase their products better. We provided a range of services, from laying strong foundations in Stage 1 to creating personalized marketing strategies in Stage 2, all geared towards boosting their return on investment and attracting paying customers.
The Problem
Marketing Challenges in the Soundproofing Industry
Although Acoustic Materials offered excellent soundproofing solutions, they had difficulty standing out in their niche market. They faced stiff competition from rivals and had not made any significant SEO efforts in the past. As a result, they found it challenging to attract new clients and expand their customer base. To level the playing field, they turned to our team for help and started their SEO stage in July 2023.
Our Services
Marketing Strategies For Soundproofing Products
To help Acoustic Materials overcome their challenges, we provided a range of services spanning both Stage 1 and Stage 2 of our marketing roadmap.
Website Redesign
Revamped website for easier navigation and better product presentation.
Monthly SEO Updates
Continued efforts to improve search engine performance with regular updates.
Google Maps Optimization
Enhanced local search visibility through Google Maps profile.
SEO Boost
Improved website visibility with optimized content and structure.
Stage 1
In Stage 1, we focused on redesigning their website to make it more user-friendly and SEO-optimized. We also optimized their product pages, showcased their offerings, and made it easy for customers to navigate and buy products online. Additionally, we implemented SEO quick wins for the entire website, conducted keyword research, and optimized both the front and backend of the site. We also optimized their profile on Google Maps & generated reviews to improve their local SEO.
Stage 2
In Stage 2, we continued with tailored marketing strategies, including ongoing technical and on-page SEO, advertising on Google with retargeting ads, and a niche-keyword SEO blogging strategy. We monitored their progress and provided regular reports to keep them informed about their online performance. Our aim was to ensure that they remained competitive and continued to attract new customers, ultimately boosting their return on investment.
Website Redesign
Revamped website for easier navigation and better product presentation.
Monthly SEO Updates
Continued efforts to improve search engine performance with regular updates.
Google Maps Optimization
Enhanced local search visibility through Google Maps profile.
SEO Boost
Improved website visibility with optimized content and structure.
Keyword Rankings Before & After Working With Us
Acoustic Materials saw significant improvements in their keyword rankings between December 2023 and January 2024. With tailored SEO services, consistent blogging, meticulous monitoring, and regular communication, we helped them stay ahead of their competition. By analyzing competitors and conducting thorough website audits, we identified niche keywords to target.
Keyword Rankings for Google Search
|
Keyword
|
December 2023 Rank
|
January 2024 Rank
|
|---|---|---|
|
soundproofing party wall Ireland
|
8th
|
1st
|
|
acoustic solutions Ireland
|
3rd
|
2nd
|
|
vibration isolators Ireland
|
12th
|
4th
|
|
sound absorbing panels in Ireland
|
10th
|
9th
|
|
Anti-Vibration Products Ireland
|
16th
|
15th
|
Improved Keyword Rankings
1st on Google For Acoustic Solutions Ireland
From 341 to 607 visitors
78% Increase in Organic Traffic
More Conversions
7.3% Increase in Average Engagement Time
Improved Keyword Rankings
1st on Google For Acoustic Solutions Ireland
From 341 to 607 visitors
78% Increase in Organic Traffic
More Conversions
7.3% Increase in Average Engagement Time
The Results
Our collaboration yielded impressive results. With improved keyword rankings and increased visibility, their website experienced a significant 78% rise in organic traffic from September 2023 to January 2024. This uptick in traffic led to more conversions, increased leads, and higher engagement, as indicated by a 7.3% increase in average engagement time during the very same period.
Start With A Free Marketing Report
If you’re in the soundproofing industry and looking to boost your online presence, whether in your local area or beyond, we’re here to help. Simply fill out the form, and our experts will provide you with a free report outlining the steps needed to enhance your marketing efforts.
