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Dublin Crystal Success Story

SEO Strategies for an E-Commerce Optimization

Dublin Crystal, a popular crystal shop in Ireland, was unsure why their ecommerce website was not performing well, and with our help, they pretty much realised that it was outdated and not user-friendly. They first approached us for a website audit, and soon after, we started working together to create effective marketing plans to improve their online presence and attract more customers. Our marketing roadmap helped them stand out in the following ways.

The Problem

Why Their Website Was Not Bringing Results

Dublin Crystal had a lot of obstacles that were holding back their online growth. Their website content was not only old but also not optimised for the search engines, which made it hard for customers to find them online. They also had maintenance problems and were at risk of constant virus attacks. On top of that, their e-commerce platform was not user-friendly, and they faced competition from other companies. Poor-quality descriptions, not optimised images and backend issues added to their challenges.

Our Services

Marketing Services To Improve Performance

We recognised the challenges that Dublin Crystal was facing and put in place a comprehensive marketing strategy to address each issue. Our focus was on improving their digital presence, enhancing website functionality, and improving partially their ecommerce user experience to attract more customers and increase sales. They successfully completed the first two stages of the marketing roadmap and now have a solid digital foundation.

Pages redesign

We redesigned parts of their website and optimised it to make it work better and be more secure.

E-commerce

We made their e-commerce platform more efficient with proper product descriptions to help them sell more products.

SEO Strategy

We improved their search engine optimisation on the back & frontend to help them rank higher on Google.

Content Creation

We created engaging content, blogs and marketing campaigns to showcase their products.

Backend improvements

We addressed backend issues to make their website easier to manage and maintain.

Linking Strategy

Developed a linking strategy to drive traffic to their site and also got them listed on reputable directories and websites.

GMB Profile

Optimized their Google Maps account to improve their rankings for local search queries.

Reviews

Encouraged customers to leave reviews on their website and other platforms.

Keyword Rankings Improvements

Dublin Crystal has seen big improvements since working with us. Now, they’re easy to find online through Google Search and Maps, attracting more customers every day. They’ve also climbed the ranks for key search terms like “Custom Crystal Plaques Ireland” and “Buy Crystalware Online Ireland.” These changes show they’re more visible and relevant in the market, making them a top choice for crystal gifts and awards.

Keyword Rankings for Google Search & Maps

The Results

We’ve seen a big jump in how many people visit the site from search engines like Google. In October 2023, there were 733 visits, and in November 2023, it shot up to 1,234. Plus, we’ve got 549 new visitors and 119 folks coming back for more. This shows our strategies are really bringing more people to Dublin Crystal’s website.

Start With A Free Marketing Report

If you’re facing similar challenges in the e-commerce industry – whatever the type of products or services you offer may be, we’re here to help. Get in touch to receive a free marketing report outlining steps to improve your marketing efforts and achieve success just like Dublin Crystal.
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