Education for Sustainability Success Story
Education Marketing Services For Brand Awareness
Susan from Education for Sustainability approached us in November 2020 to promote their environmental education programs and corporate educational services. They wanted to improve their online visibility, build brand awareness and attract more visitors to their website. We helped them achieve this through fundamental marketing & SEO services, including content strategies and an impactful UX-friendly website redesign. By creating new pages focused on their goals and programs, they were able to make a lasting impact on Ireland’s sustainability and future generations. Let’s see the marketing roadmap we followed.
The Problem
Prior Challenges in Marketing Educational Programs
Education for Sustainability faced multiple challenges, both digital and non-digital. The digital challenges included an outdated and unoptimized website, lack of engagement, and competition in the education industry. Additionally, the COVID-19 pandemic forced them to pivot to online events while maintaining the quality of their services. Education for Sustainability also had to overcome the obstacle of raising awareness and understanding of sustainability and environmental education.
Our Services
Digital Marketing Services For The Education Industry
To overcome these challenges, we worked on frontend and backend SEO, website redesign, and social media optimization to improve their online visibility. We also created new SEO & UX optimized pages focused on their goals and programs, such as climate literacy initiatives, to inform, attract and retain visitors. By streamlining their website design and improving their social media presence with targeted CSR posts, we helped Education for Sustainability improve their rankings and be found among their competitors in the environmental education industry.
Frontend and Backend SEO Optimization
We conducted a thorough analysis of Education for Sustainability's website and implemented strategic optimizations to improve its visibility on search engines. This included keyword research, meta-tag optimization, and technical SEO enhancements tailored to the environmental education industry. 
Corporate-Specific Blog Creation
We crafted informative and engaging blog posts focusing on corporate sustainability, climate literacy, and environmental initiatives. These blogs were optimized with targeted keywords to attract relevant traffic and establish Education for Sustainability as a thought leader in the field.
Website Redesign and Program Optimization
We revamped their website to align with their corporate goals and educational programs. This involved creating consistent branding and dedicated pages for their initiatives, such as climate literacy programs and corporate social responsibility efforts, to provide visitors with clear and comprehensive information about their offerings.
Social Media Optimization
By sharing valuable content, engaging with their audience, and promoting their corporate educational services, we helped amplify their reach and create meaningful connections with stakeholders in the environmental education community.
Frontend and Backend SEO Optimization
We conducted a thorough analysis of Education for Sustainability's website and implemented strategic optimizations to improve its visibility on search engines. This included keyword research, meta-tag optimization, and technical SEO enhancements tailored to the environmental education industry. 
Corporate-Specific Blog Creation
We crafted informative and engaging blog posts focusing on corporate sustainability, climate literacy, and environmental initiatives. These blogs were optimized with targeted keywords to attract relevant traffic and establish Education for Sustainability as a thought leader in the field.
Website Redesign and Program Optimization
We revamped their website to align with their corporate goals and educational programs. This involved creating consistent branding and dedicated pages for their initiatives, such as climate literacy programs and corporate social responsibility efforts, to provide visitors with clear and comprehensive information about their offerings.
Social Media Optimization
By sharing valuable content, engaging with their audience, and promoting their corporate educational services, we helped amplify their reach and create meaningful connections with stakeholders in the environmental education community.
Education For Sustainability Website
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Keyword Rankings In The Past Month
The rankings for Education for Sustainability kept getting better month after month, with significant improvements from December 2023 to January 2024. Now, they’re easily found on the first page of Google search results. For instance, they went from 3rd to 1st for “Sustainability in Schools Dublin,” 4th to 2nd for “School Sustainability Projects Dublin,” and 7th to 6th for “Sustainable School Dublin.” Even for more specific searches like “How to make a School more Sustainable Dublin,” they rose from 43rd to 11th position. This increased visibility has made it easier for people to find them when looking for environmental education resources in Dublin.
|
Keyword
|
December 2023 Rank
|
January 2024 Rank
|
|---|---|---|
|
Sustainability in Schools Dublin
|
3rd
|
1st
|
|
School Sustainability Projects Dublin
|
4th
|
2nd
|
|
Sustainable School Dublin
|
7th
|
6th
|
|
How to make a School more Sustainable Dublin
|
43rd
|
11th
|
|
Environmental Educator Dublin
|
16th
|
13th
|
The Results
Our marketing roadmap for Education for Sustainability delivered great results. Their website saw an 83% increase in visitors, from 237 in December 2023 to 433 in January 2024. People also spent more time on their site, going from 53 seconds to 1 minute and 9 seconds on average. We attracted more new users, jumping from 316 to 523, and brought back more returning users, from 80 to 121. Now, they’re at the top of Google for key searches. Their blog is full of helpful info and ranks well on search engines, boosting their online presence.
Start With A Free Marketing Report
Our work with Education For Sustainability shows how effective marketing can make a big difference in the education industry. If you want to achieve similar success for your business, reach out to us today. We’re eager to assist you in laying the groundwork for your online presence with a complimentary report detailing the steps needed for improvement.
