Fanning Electrical & Solar Success Story

Our Proven Marketing Plan For a Solar Company

​​Come along and meet Fanning Electrical & Solar, the go-to solar panel experts right here in Kilkenny, Ireland! With more than ten years of experience, they’re all about delivering top-quality solar solutions for homes, businesses, and farms all over the country. They reached out for marketing advice, and we ended up working with them, completing stages 1 and 2 of our marketing roadmap. Here are the first results and what we did to help them be found online in the solar industry.

The Problem

Marketing Challenges in the Solar Industry

Fanning Electrical & Solar faced some difficulties before partnering with The Roadmap. Their website even though it was packed with information – was not easy to navigate, which made it hard for visitors to find information about their solar energy solutions. They also missed out on potential customers because they had never implemented any SEO strategies, leading to poor online visibility. Their Google My Business profile was inactive, which meant they couldn’t attract local clientele. All these challenges made it difficult for them to showcase their services and connect with their target audience effectively.

Our Services

Digital Marketing Strategies Showcasing Solar Services

We implemented a comprehensive approach to help Fanning Electrical & Solar address their marketing challenges. This involved two stages of our marketing roadmap. In stage 1, we established strong digital foundations by creating a new website, optimizing it for performance and user experience, conducting in-depth SEO research, and implementing technical frontend & backend SEO strategies. In stage 2, we refined our SEO efforts and introduced ROI strategies to drive conversions, such as monitoring keyword rankings, leveraging retargeting ads, and making adjustments as needed.

SEO Foundations

Implemented technical and content-based SEO strategies using target solar keywords to improve website visibility and search engine rankings

Content & Blogging Strategy

Created engaging and informative content related to solar energy solutions, including custom blogs, to attract and engage the target audience

UX Optimization

Redesigned the website to be modern, more intuitive and user-friendly, enhancing the user experience.

Linking Services

Internal linking and backlinking to help improve the website’s domain authority and overall search engine rankings.

Technical Support

Implementing technical SEO strategies, including proper linking, hosting, and ongoing maintenance to ensure optimal website performance.

GMB

Optimized the Google My Business profile to enhance online presence and attract local customers in the area of Cork and surroundings.

SEO Foundations

Implemented technical and content-based SEO strategies using target solar keywords to improve website visibility and search engine rankings

Content & Blogging Strategy

Created engaging and informative content related to solar energy solutions, including custom blogs, to attract and engage the target audience

UX Optimization

Redesigned the website to be modern, more intuitive and user-friendly, enhancing the user experience.

Linking Services

Internal linking and backlinking to help improve the website’s domain authority and overall search engine rankings.

Technical Support

Implementing technical SEO strategies, including proper linking, hosting, and ongoing maintenance to ensure optimal website performance.

GMB

Optimized the Google My Business profile to enhance online presence and attract local customers in the area of Cork and surroundings.

See Fanning’s Electrical & Solar New Website

Keyword Rankings Before & After

Our approach helped Fanning Electrical & Solar stay competitive, drive consistent traffic, and engage with their target audience more efficiently. Our efforts led to a remarkable improvement in keyword rankings, with significant jumps in key search terms like “agricultural solar PV installer Kilkenny” and “solar panel battery storage Kilkenny.” Our client’s website went from ranking past 50th to securing top positions in Google searches, driving more paying customers to their site.
Keyword
October 2023 Rank
November 2023 Rank
agricultural solar pv installer kilkenny
44th
5th
solar panel battery storage kilkenny
Past 50th
12th
electric solar panels kilkenny
Past 50th
13th
solar battery storage kilkenny
Past 50th
15th
solar panel servicing kilkenny
Past 50th
18th

The Results

Our marketing strategies delivered exceptional results for Fanning Electrical & Solar. Within just one month, we witnessed a 168% increase in organic traffic, along with a significant improvement in average time spent per page. The number of new users also surged, indicating a growing interest in our client’s services. Our work doesn’t stop once the initial results are achieved. Instead, we continue monitoring and tweaking our strategies to ensure they remain effective and responsive to any changes in the solar industry.

Start With A Free Marketing Report

If you’re in the solar energy industry and looking to boost your online presence, we’re here to help. Simply fill out the form, and our experts will provide you with a free report outlining the steps needed to enhance your marketing efforts.
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