We implemented a comprehensive approach to help Fanning Electrical & Solar address their marketing challenges. This involved two stages of our marketing roadmap. In stage 1, we established strong digital foundations by creating a new website, optimizing it for performance and user experience, conducting in-depth SEO research, and implementing technical frontend & backend SEO strategies. In stage 2, we refined our SEO efforts and introduced ROI strategies to drive conversions, such as monitoring keyword rankings, leveraging retargeting ads, and making adjustments as needed.