Icon Fasteners: Helping Them Grow with Smart Marketing
Icon Fasteners is an Irish company that sells fasteners and construction supplies. They asked us to help improve their marketing to reach more customers. Their website was outdated, and they weren’t easy to find online, which made it hard for new customers to discover them.
The Problem
Old Website:
Their website was hard to use, didn’t look good on phones, and didn’t show up well in search results, so new customers couldn’t find them easily.
Hard-to-Find Products:
Customers struggled to locate the right products due to complex page layouts.
Few Customer Reviews:
This hurt their credibility because people didn’t see others’ experiences with the products.
Our Services
User-Friendly Website
We built them a brand-new, easy-to-navigate website that works on any device, making it simple for customers to find and buy products.
We optimised their website with SEO strategies so they now appear at the top of search results for terms like “fasteners Ireland,” “heavy-duty wiring Wicklow,” and “paint scraper Wicklow.”
Clear Product Pages
We redesigned their product pages to make them easier to find and read. Now, customers can quickly locate the exact items they need.
Ongoing SEO & Content
SEO isn’t a one-time fix, so we continued monthly updates to keep their site ranking high. We also created a content plan to keep their audience engaged and boost their site’s visibility.
The Results: Growth Across the Board
Our efforts quickly paid off, and the results speak for themselves:
More Traffic
Organic traffic increased by 33.4%, from 1,114 to 1,487 visitors within a month.
Top Rankings
Keywords like “Internal Grilles Wicklow” and “Sanding Equipment” reached top spots in search results.
Better Customer Experience
The updated website made it easier for customers to find products, resulting in more sales and business growth.
“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”
Thomas & Stefan, Mannion Solicitors
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts: Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”
Angelika Heron, Relaxing Therapies
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”
Patrick Jackson, Picker Pals
Lay Your Digital Foundations
Icon Fasteners’ story shows that even in a competitive industry, a strong digital strategy can help a business grow. Fill out our form for a free report with tips, competitor insights, and keyword rankings to help you stand out online!
