Mannion Solicitors Success Story

Digital Marketing Strategies For Solicitors

Meet Mannion Solicitors, a well-known legal firm in South Dublin. Founded by Thomas Mannion in 1981, they’ve been delivering top-notch services for over 40 years. Thomas reached out to us in July 2021 for marketing help, and we’ve completed Stages 1 and 2 of our services since then. Our collaboration is ongoing, helping Mannion Solicitors attract more clients in Dundrum and beyond.

The Problem

Challenges in Marketing for Lawyers

Mannion Solicitors faced digital challenges in the legal industry, struggling to stand out online and attract clients. They had difficulty competing with larger firms and ranking high in local searches despite serving the South Dublin region, while their website received limited traffic, indicating the need for better digital marketing strategies to reach potential clients effectively.

Our Services

Custom Marketing for Legal Services

To bolster Mannion Solicitors’ online visibility and reach, we implemented a comprehensive marketing strategy for solicitors tailored to their needs. This involved optimising their website, enhancing their SEO foundation, building quality backlinks, and optimising their Google My Business (GMB) profile. Additionally, we provided ongoing monthly SEO services to ensure sustained growth.

SEO Foundations

We implemented technical and content-based SEO strategies using targeted legal keywords to enhance website visibility and search engine rankings within the legal services industry, focusing on terms like “lawyer near me,” “legal advice Dundrum,” and “solicitors in South Dublin.”

Content & Blogging Strategy

Our team developed engaging and informative content related to legal solutions and services, including custom blog posts on topics such as family law, personal injury claims, and estate planning, to attract and engage the target audience.

UX Optimization

We redesigned the website to offer a modern, intuitive, and user-friendly experience, improving overall user satisfaction and retention with features like simplified navigation, clear call-to-action buttons, and responsive design for mobile users.

Link Building

Through internal linking and backlinking, we bolstered the website’s domain authority and search engine rankings, increasing its credibility within the legal services sector by collaborating with reputable legal directories, industry blogs, and news outlets.

Technical Support

Our experts implemented technical SEO strategies, including proper linking, hosting, and ongoing maintenance, ensuring the website performs optimally and adheres to search engine guidelines for improved indexing and ranking.

GMB

We optimised the Google Maps profile to enhance online presence and attract local clients within Dundrum and its surrounding areas, ensuring accurate business information, regular updates, and positive client reviews to boost visibility in local search results.

SEO Foundations

We implemented technical and content-based SEO strategies using targeted legal keywords to enhance website visibility and search engine rankings within the legal services industry, focusing on terms like “lawyer near me,” “legal advice Dundrum,” and “solicitors in South Dublin.”

Content & Blogging Strategy

Our team developed engaging and informative content related to legal solutions and services, including custom blog posts on topics such as family law, personal injury claims, and estate planning, to attract and engage the target audience.

UX Optimization

We redesigned the website to offer a modern, intuitive, and user-friendly experience, improving overall user satisfaction and retention with features like simplified navigation, clear call-to-action buttons, and responsive design for mobile users.

Link Building

Through internal linking and backlinking, we bolstered the website’s domain authority and search engine rankings, increasing its credibility within the legal services sector by collaborating with reputable legal directories, industry blogs, and news outlets.

Technical Support

Our experts implemented technical SEO strategies, including proper linking, hosting, and ongoing maintenance, ensuring the website performs optimally and adheres to search engine guidelines for improved indexing and ranking.

GMB

We optimised the Google Maps profile to enhance online presence and attract local clients within Dundrum and its surrounding areas, ensuring accurate business information, regular updates, and positive client reviews to boost visibility in local search results.

Mannion Solicitors Website After

Keyword Rankings Before & After

Before working with us, Mannion Solicitors struggled to be found online due to low keyword rankings. However, after our marketing strategies, their visibility improved significantly. Key phrases like “solicitor near me Dundrum” and “litigation solicitor Dundrum” went from 2nd to 1st rank. Athlete representation and sports contract disputes now rank 1st and 2nd, up from beyond the 50th position. “Medical negligence solicitor Dundrum” rose from 7th to 3rd place.
Keyword
December 2023 Rank
January 2024 Rank
solicitor near me Dundrum
2nd
1st
litigation solicitor Dundrum
2nd
1st
child custody advice Dundrum
2nd
1st
Athlete Representation and Negotiation Dundrum
Past 50th
1st
Sports Contract Disputes Dundrum
Past 50th
2nd
Sports Sponsorship Contracts Dundrum
Past 50th
2nd
medical negligence solicitor Dundrum
7th
3rd

The Results

The collaboration with Mannion Solicitors yielded great results. Within a short period, they experienced a 67% increase in organic traffic to their website. Moreover, there was a notable improvement in the average time spent per page, indicating higher user engagement and interest in their services.

Start With A Free Marketing Report

For legal professionals aiming to enhance their online visibility, our team offers tailored marketing solutions. Fill out the form, and receive a free report outlining steps to boost your online presence. We specialise in marketing for solicitors, law firms, and legal services, crafting digital strategies to attract clients – whether you’re a family lawyer or part of a small firm, we’re here to help you stand out online.
Roadmap

Foundations

Social

Grants