Training & Testing Providers Success Story
Marketing a Construction Safety Company Online
Let’s meet Training & Testing Providers Ltd (TTP Ltd.), a construction safety training company based in Limerick. They were struggling to stand out in a crowded market and needed help with their online presence, so we created a tailored marketing roadmap focusing on the construction industry. We wanted to make sure they were seen by the right people online and could attract more customers to their training programs.
The Problem
Marketing Challenges in the Construction Safety Industry
TTP Ltd. faced several challenges in their marketing efforts, including tough competition from larger players for niche keywords, a lack of focus on marketing strategies, limited understanding of marketing techniques, reliance on word-of-mouth referrals for business growth, and struggles in differentiating themselves from competitors. These challenges made it difficult for them to attract new customers and limited their growth potential in the industry.
Our Services
Digital Marketing Services for The Construction Industry
As part of our strategy to help TTP Ltd., we began with Stage 1 of our marketing roadmap, which involved laying the digital foundations for their online presence. We started by creating a new website that was optimized for local search, with targeted keyword research specific to Limerick. We identified content gaps and optimized the website’s backend and frontend to improve its search engine ranking and user experience. We also optimized their Google My Business listing and ensured that the website had clear objectives, a user-friendly design, easy navigation, and visually appealing aesthetics. Our team also implemented SEO backlinking to further improve their online visibility.
New Website Development
Crafting a brand-new website tailored specifically to the construction safety industry, highlighting key services, certifications, and safety protocols.
Frontend and Backend Optimization
Enhancing both the visible aspects (frontend) and the functionality (backend) of the website to ensure smooth navigation, quick load times, and easy access to safety information.
Link Building
Implementing targeted link-building strategies within the construction safety niche to establish the website as a trusted authority and improve its ranking in industry-related searches.
Google My Business Profile Optimization
Optimizing the Google My Business profile with relevant keywords, accurate business information, and compelling imagery to increase visibility and attract local construction companies seeking safety training and consulting services.
New Website Development
Crafting a brand-new website tailored specifically to the construction safety industry, highlighting key services, certifications, and safety protocols.
Frontend and Backend Optimization
Enhancing both the visible aspects (frontend) and the functionality (backend) of the website to ensure smooth navigation, quick load times, and easy access to safety information.
Link Building
Implementing targeted link-building strategies within the construction safety niche to establish the website as a trusted authority and improve its ranking in industry-related searches.
Google My Business Profile Optimization
Optimizing the Google My Business profile with relevant keywords, accurate business information, and compelling imagery to increase visibility and attract local construction companies seeking safety training and consulting services.
Training & Testing Providers Website After
- Use the scroll bar to see the full page
Keyword Rankings Before & After
Our client’s website is now ranking higher for specific keywords related to their industry, such as loading shovel training in Limerick and mobile crane training in Limerick. This means more people can find them online when searching for these services. We’re continuously working to improve their rankings even further by boosting their backlinks and visibility on search engines.
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Keyword
|
December 2023 Rank
|
January 2024 Rank
|
|---|---|---|
|
loading shovel training Limerick
|
3rd
|
2nd
|
|
mobile crane training Limerick
|
6th
|
3rd
|
|
appointed person Limerick
|
12th
|
7th
|
|
Lorry loader training Limerick
|
8th
|
7th
|
The Results
The results speak for themselves – there’s been a significant 71% increase in organic traffic to our client’s website, with the number of visitors rising from 79 in December 2023 to 135 in January 2024. Additionally, users are spending more time engaging with the content, with the average time spent per page increasing from 41 seconds to 1 minute and 16 seconds. This indicates that not only are more people visiting the site, but they’re also finding the content more valuable and engaging.
Start With A Free Marketing Report
If you’re in the construction safety industry and looking to start your marketing efforts, we’re here to help. Simply fill out the form, and our experts will provide you with a free report outlining the steps needed to enhance your online presence and attract more clients.
