SEO Success Story
How Genevieve’s Dance School Achieved Top Google Rankings in Galway
Genevieve Ryan, a dance school in Galway, saw a significant increase in traffic, enquiries, and class sign-ups via their website after implementing our dance school SEO services. In just a few months, they went from being invisible online to ranking 1st on Google for ‘dance classes in Galway’, ‘online dance classes Galway’, ‘kids dance classes Galway’, and many others.
Keyword Rankings Before & After We Worked on SEO
Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’, ‘kids dance classes Galway’, and ‘adult dance classes in Galway’, amongst others.
Before SEO
November 2020
Where they ranked before we started
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kids dance classes Galway 21st
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dance classes in Galway 36th
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online dance classes Galway 20th
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teen dance classes Galway 26th
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Adult dance classes Galway 28th
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hip hop dance classes Galway 22nd
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contemporary dance classes Galway 22nd
After SEO
May 2023
Where they ranked after
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kids dance classes Galway 1st
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dance classes in Galway 2nd
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online dance classes Galway 2nd
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teen dance classes Galway 2nd
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Adult dance classes Galway 2nd
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hip hop dance classes Galway 2nd
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contemporary dance classes Galway 2nd
What We did:
Trade Online Voucher
Utilized the Trading Online Voucher to cover half of Genevieve Ryan’s marketing costs.
Keyword Research
Conducted extensive, niche keyword research to identify the most valuable keywords for the dance school.
New Website
Designed and built a new fully optimised website with a user-friendly booking and payment system
GMB Optimization
Optimized their Google My Business profile with relevant keywords, updated information, and high-quality images.
Review Generation
Generated positive reviews from satisfied customers to boost credibility and trust.
On-site SEO
Optimized on-site SEO elements such as meta tags, header tags, and content to improve visibility and ranking on search engines.
Backend SEO
Conducted technical optimization, including site speed and mobile-friendliness, to improve user experience and search engine crawling.
Link Building
Implemented a link-building strategy to earn backlinks from reputable and relevant websites in the dance industry.
Applying for the Trading Online Voucher
We helped Genevieve Ryan apply for the Trading Online Voucher, a marketing government grant that covers half of a small business’s marketing costs. With this grant, we designed and built a fully SEO-optimized website that Google could read.
Optimizing their GMB profile
We optimized Genevieve Ryan’s Google Business and Google Maps accounts with the correct information, high-quality images, and well-revised text, including vital keywords. This strengthened their SEO and ensured they were drawing new customers in from all available avenues.
How We Took Genevieve Ryan from Invisible to #1
In just a few weeks, we took Genevieve Ryan from invisible online to ranking first for keywords such as ‘online dance classes Connacht’, ‘contemporary dance classes Galway’, ‘online dance classes Connacht’ and many others. Here’s how we did it:
TOV
Application
The Trading Online Voucher covered half their marketing costs.
Ranking #1
on Google
From Not Ranking for “kids dance classes Galway”, to Ranking #1 on Google
Sign-ups
Increase
Drastic increase in student sign-ups in the following weeks and months
SEO Timeline
Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’. Here’s the timeline we followed to make it happen.
Genevieve Ryan Dance School on Google
Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’, ‘kids dance classes Galway’, and ‘adult dance classes in Galway’, amongst others.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
The Next Steps:
Stage Two and Social Media Strategies
The next steps for Genevieve Ryan would be to start work on our Stage Two SEO, ROI and social media strategies to ensure they continue to rank highly on Google and get their social profiles in sync with their website, creating a seamless online presence across the web.
