Website Success Story
Genevieve Ryan
Creating an impactful web design to attract customers
When Genevieve Ryan approached us, her dance school’s website was not effectively showcasing all the great things her school had to offer. The website’s aesthetics didn’t reflect the vibrant nature of her school, and there was no online booking system, which meant Genevieve had to spend a lot of time answering phone calls and scheduling classes.
Our Approach
Our team helped Genevieve apply for the Trading Online Voucher to cover half the website redesign costs. Then, we got to redesign her website to give it a more impactful web design that would catch visitors’ attention and inspire them to learn more about her dance school.
The Results
After the website redesign, Genevieve’s website now has a modern and visually appealing design that properly showcases her dance school’s variety of classes and accolades. The website is also fully optimized for mobile, ensuring a flawless user experience across all devices. We also integrated an online booking system, making it easy for students to book classes at their convenience.
TOV
Our team helped Genevieve apply for the Trading Online Voucher, which covered half the marketing costs for her dance school’s website redesign.
Booking
We redesigned and integrated an online booking system, making it easy for her students to book classes conveniently and saving her time spent answering multiple phone calls.
Mobile
We optimized Genevieve’s website for mobile, ensuring a flawless user experience across all devices and improving conversion rates.
SEO
We optimized each page for SEO, targeting important keywords and ensuring that her ideal customers could easily find her dance school when searching online.
Inside the Design Process
The old website did not adequately represent the dance academy’s quality of service and brand image. Our team redesigned the website to align it with Genevieve’s vision and create a user-friendly experience for visitors. After that, they saw a noticeable increase in brand recognition and inquiry rates.
Week 1
During the first week, we brainstormed ideas and created a mockup web design to show to Genevieve, allowing her to get back to us with any adjustments she’d like to make.
Week 2-3
In the following two weeks, we got to work on the necessary changes proposed by Genevieve, who then approved the mock-up design.
Week 3-5
Once approved, we redesigned the website to showcase the dance school’s various classes and accolades, highlighting its strengths and giving it value.
Week 5-7
We sent Genevieve a link to a staging site to see how her final website would look on desktop, mobile & tablet, demonstrating how each would deliver a good user experience.
Week 8
In the final week, we made the last touches and made the dance school’s site live! Genevieve was thrilled with the result.
Over 90% of businesses lack proper implementation of online essentials.
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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Next
