User Experience Success Story
Inside Out Nutrition
Improving User Experience For Better Conversions
Inside Out Nutrition a provider of professional and evidence-based nutrition support aimed to enhance their user experience for clients. With virtual and face-to-face clinics in Stillorgan, Co. Dublin, their mission was to deliver sustainable changes through accessible nutrition guidance. To do so, they needed a website that would reflect their values while being easily accessible, allowing users to easily book their nutrition consultations.
Transforming the cluttered website
Through our suggestions and improvements, we successfully redesigned the home page and core pages of Inside Out Nutrition’s website. The transformation resulted in a visually appealing website and a higher conversion rate. See the before-after comparison below:
The challenges
Inside Out Nutrition faced multiple challenges with their outdated website. It was cluttered, lacked organization, and didn’t rank well on Google. Their previous agency offered no guidance, resulting in a confusing booking system and low visibility. Additionally, the website wasn’t optimized for mobile, hindering the user experience.
Our approach
TOV
Secured a government grant to cover 50% of the website design costs for small businesses in Ireland.
Website
Revamped the website with a focus on SEO to increase visibility and reach on Google.
Booking
Integrated a booking system for easy appointment scheduling.
Mobile
Optimised the website for mobile devices to provide a seamless user experience across all screen sizes.
GMB
Created their Google My Business Profile strategically, adding high-quality imagery and SEO descriptions.
SEO
Optimized the website’s front and back end with niche keywords and continued adding relevant SEO content to boost rankings.
Incorporating interactive elements
We improved the booking system, allowing clients to easily schedule and pay for consultations. Mobile optimization ensured a seamless experience across devices. We also edited prerecorded video sessions and restructured page layouts for enhanced engagement.
February 2022
Ranking past #100 for “Dietitian Dublin”
June 2023
Ranking #7th on Google for “Dietitian Dublin”
Adding Relevant SEO Content
By incorporating content targeting niche keywords such as “portion control plate Dublin,” “buy portion control products Dublin,” “dietician Dublin,” “nutritionist Dublin,” “dietician Ireland,” and more, we significantly increased Inside Out Nutrition’s search rankings. This improvement allowed people to find their services more easily and effectively.
SEO Success Story
Curious about the SEO behind Gillian's Website Transformation?
Discover the impressive digital transformation of Inside Out Nutrition and witness the real impact of our enhanced SEO strategies. Gain insights into how we significantly improved their online presence and boosted their rankings on Google Search.
200+
200+
Websites bringing in more new customers
180+
180+
Clients witnessing an increase in ROI
Schedule a Consultation
Inside Out Nutrition’s revamped website now offers a streamlined and enjoyable user experience, while their increased visibility and authority in the industry have been bolstered by relevant SEO content. Book a free consultation today to discover how we can optimize your wellness business and provide similar success for your brand.
Schedule a Consultation
Inside Out Nutrition’s revamped website now offers a streamlined and enjoyable user experience, while their increased visibility and authority in the industry have been bolstered by relevant SEO content. Book a free consultation today to discover how we can optimize your wellness business and provide similar success for your brand.
Join our proven track record of success with 200+ businesses
Empower your business with our roadmap marketing winning strategies! With a proven track record of helping over 200 businesses, we have the expertise and dedication to transform your business’s digital presence. Join us today.
