How can regular website maintenance keep your site secure & SEO-friendly (Part I)
How can regular website maintenance keep your site secure & SEO-friendly (Part I) Regularly taking care of your website is super important to keep it safe and easy to find on the internet. Just like how you gotta keep yourself looking good and stylish to get noticed, your website needs regular attention to catch people’s […]
Practical tips on keyword placement & on-page optimization
Practical Tips On Keyword Placement & On-Page Optimization When it comes to digital marketing, there’s a lot to keep up with. One of the things that can really make a difference in how your website shows up in search engine results is something called on-page content optimization. And at the heart of that is keyword […]
How The Roadmap helps businesses understand digital marketing
How The Roadmap Helps Businesses Understand Digital Marketing Curious about the story behind The Roadmap and how we became the digital marketing agency we are today? Well, in this blog post, we’ll take you on a journey through our company’s history and share what sets us apart from other marketing agencies. We’ll also share the […]
Optimizing website content for SEO
Why content optimization is important for SEO? When we think about “content optimization,” our minds often go straight to “search engine optimization” (SEO), don’t they? But optimizing your content is not just about pleasing search engine bots. In fact, it’s quite the opposite! Crafting content that resonates with real people actually makes it more search-engine […]
Should I choose WordPress or Shopify?
Should I choose WordPress or Shopify? When you want to make a website, one of the big decisions is picking the right platform. There are lots of options out there, but two of the most popular ones are Shopify and WordPress. Let’s take a closer look at both so you can decide which is best […]
Why having a good UX website matters?
Why having a good UX website matters? Wondering why a great website is so important before anything else? It’s simple – without it, your marketing efforts won’t get far. And when working with us, or any other digital agency, if your foundations – including your optimized website – are not in place, then you basically […]
A website redesign roadmap in 5 easy steps
A website redesign roadmap in 5 easy steps Do you want to improve your website’s performance and brand perception? A website with a good user experience (UX) can increase conversions, engage users, and improve your brand’s overall digital presence. If you feel like your website is stuck in the past, maybe not performing as well […]
Why is my website not ranking after a domain name change?
Why is my website not ranking after a domain name change? So, you’ve got a brand-new website with a shiny new domain, but the Google results aren’t rolling in as expected. Wondering why? It’s probably because of something called Domain Authority. Stick around to find out why ranking after changing domain names takes time and, […]
Core pages essential for a successful website roadmap
Core pages essential for a successful website roadmap Welcome back to our website roadmap! Today, let’s talk about making websites work well. You see, when we design a website, the actual pages matter a lot. But which pages are super important for a great user experience and to show up well on Google, you may […]
Our design roadmap for a website that converts
Our design roadmap for a website that converts Welcome back! Last time, we discussed the intricacies of our SEO roadmap. Today, it’s all about our website design roadmap—from audits to reports, design elements, and beyond. In this chapter of our marketing roadmap, let’s focus on the bedrock—our design process and everything it comes with, so […]
