Top Style

SEO Success Story

Dominating the E-commerce Landscape

Discover how Top Style, a salon furniture and equipment supplier catering to the entire country of Ireland, achieved remarkable success with our tailored SEO strategy.

How we took Top Style from Invisible to Google’s top rankings

Our journey with Top Style involved implementing a holistic SEO approach.We optimised their website for e-commerce SEO, ensuring it appealed to their target audience and met Google’s ranking criteria. By continuously fine-tuning and expanding our SEO strategies, we successfully transformed Top Style’s online visibility and secured their position as the number one choice for salon furniture in Dublin.

Keyword Research

Identified valuable keywords for their e-commerce store

Website Optimization

Optimized the speed and user experience of their website.

Link Building

Registered the site on high-authority platforms to gain Google’s trust

UX & Speed

Conducted technical optimisation, including improving site speed and mobile-friendliness, for enhanced user experience and search engine crawling

Tags

Implemented on-site SEO optimisation by optimising meta tags, header tags, and content for improved visibility and ranking on search engines

Optimising Google My Business Profile

We optimised Top Style’s Google My Business profile with high-quality images, SEO-friendly descriptions, and customer reviews. As a result, their click-through rate increased tenfold, further strengthening their online presence and attracting more potential customers.

Where they ranked before & after we worked on SEO

In just three months, they went from being virtually invisible online to ranking second on Google search results for crucial keywords such as ‘salon equipment in Dublin’ and ‘salon fittings in Dublin.’ We took them to the top spot for ‘salon fittings in Leinster’ and ‘salon equipment in Leinster.’

Before SEO

May 2021

Where they ranked before we started

  • Exclusive Hair Salon
    Equipment Ireland
    Past 50th
  • Where to buy Salon
    Equipment in Ireland
    Past 50th
  • Nail Salon Furniture in Ireland Past 50th
  • Salon Equipment in Ireland Past 50th
  • Hair Salon Furniture Ireland Past 50th

After SEO

June 2023

Where they ranked after

  • Exclusive Hair Salon
    Equipment Ireland
    3rd
  • Where to buy Salon
    Equipment in Ireland
    4th
  • Nail Salon Furniture in Ireland 4th
  • Salon Equipment in Ireland 4th
  • Hair Salon Furniture Ireland 6th

Reducing the costs of marketing using the Trading Online Voucher

As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.

Reducing the costs of marketing using the Trading Online Voucher

As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.

What Our Clients Say

What Our Clients Say

Roadmap
Grants