Top Style
SEO Success Story
Dominating the E-commerce Landscape
Discover how Top Style, a salon furniture and equipment supplier catering to the entire country of Ireland, achieved remarkable success with our tailored SEO strategy.
How we took Top Style from Invisible to Google’s top rankings
Our journey with Top Style involved implementing a holistic SEO approach.We optimised their website for e-commerce SEO, ensuring it appealed to their target audience and met Google’s ranking criteria. By continuously fine-tuning and expanding our SEO strategies, we successfully transformed Top Style’s online visibility and secured their position as the number one choice for salon furniture in Dublin.
Keyword Research
Identified valuable keywords for their e-commerce store
Website Optimization
Optimized the speed and user experience of their website.
Link Building
Registered the site on high-authority platforms to gain Google’s trust
UX & Speed
Conducted technical optimisation, including improving site speed and mobile-friendliness, for enhanced user experience and search engine crawling
Tags
Implemented on-site SEO optimisation by optimising meta tags, header tags, and content for improved visibility and ranking on search engines
Optimising Google My Business Profile
We optimised Top Style’s Google My Business profile with high-quality images, SEO-friendly descriptions, and customer reviews. As a result, their click-through rate increased tenfold, further strengthening their online presence and attracting more potential customers.
Where they ranked before & after we worked on SEO
In just three months, they went from being virtually invisible online to ranking second on Google search results for crucial keywords such as ‘salon equipment in Dublin’ and ‘salon fittings in Dublin.’ We took them to the top spot for ‘salon fittings in Leinster’ and ‘salon equipment in Leinster.’
Before SEO
May 2021
Where they ranked before we started
-
Exclusive Hair Salon
Equipment Ireland Past 50th -
Where to buy Salon
Equipment in Ireland Past 50th -
Nail Salon Furniture in Ireland Past 50th
-
Salon Equipment in Ireland Past 50th
-
Hair Salon Furniture Ireland Past 50th
After SEO
June 2023
Where they ranked after
-
Exclusive Hair Salon
Equipment Ireland 3rd -
Where to buy Salon
Equipment in Ireland 4th -
Nail Salon Furniture in Ireland 4th
-
Salon Equipment in Ireland 4th
-
Hair Salon Furniture Ireland 6th
Reducing the costs of marketing using the Trading Online Voucher
As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.
Reducing the costs of marketing using the Trading Online Voucher
As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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Next
