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From theCADlab to Pathfinder Innovations: A Digital Upgrade for a New Business Model

  • Product Design & Engineering Consultancy in Dublin
  • Working with the Roadmap since September 2023
  • Started seeing results in December 2023

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From theCADlab to Pathfinder Innovations: A Digital Upgrade for a New Business Model

  • Product Design & Engineering Consultancy in Dublin
  • Working with the Roadmap since September 2023
  • Started seeing results in December 2023

Foundations Checkup Health Score:

SEO
Foundations
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What We Did

Building Pathfinder Innovations’ Digital Presence

Pathfinder Innovations is a product design and engineering consultancy based in Dublin, specialising in electronic systems design, prototyping, and manufacturing consultancy. Their goal is to help entrepreneurs and businesses turn ideas into real, market-ready products. When launching Pathfinder Innovations as a higher-profile sister company to theCADlab, they needed to shift their focus from small-scale projects to serious product development partnerships. However, their online presence didn’t reflect their expertise.

Before

Past 50th
“Electronic Systems Design Ireland”

Before

No content strategy to establish authority in product design & engineering

Before

Less than a hundred total users

Before

No structured digital marketing strategy to target high-profile customers

AFTER

45% 
Positions on Google Maps, now ranking 5th.

AFTER

Ongoing
Maintenance, ensuring a seamless user experience

AFTER

400 
users between new ones and returning ones.

AFTER

New Website
A modern, user-friendly, and SEO-optimised website.

Before

Past 50th
“Electronic Systems Design Ireland”

AFTER

45% 
Positions on Google Maps, now ranking 5th.

Before

No content strategy to establish authority in product design & engineering

AFTER

Ongoing
Maintenance, ensuring a seamless user experience

Before

Less than a hundred total users

AFTER

400 
users between new ones and returning ones.

Before

No structured digital marketing strategy to target high-profile customers

AFTER

New Website
A modern, user-friendly, and SEO-optimised website.

Stephen’s Testimonial from Icon Fasteners

Discover what Stephen Byrne, owner of Icon Fasteners in Dublin, has to say about our services at The Roadmap! Since working with us, he’s had no more issues with his website, and any questions are promptly answered by our team to help him out!

Our Services

Helping Engineers & Innovators Find Pathfinder Innovations Online

To position them as a leading product design consultancy in Dublin, we executed a comprehensive digital strategy.

Website

We designed and built a sleek, professional website that highlights Pathfinder Innovations’ expertise in product development.

SEO Foundations

We focused on increasing Pathfinder Innovations’ online authority through high-quality backlinks, optimising metadata, and improving site structure to enhance search visibility.

GMB

By setting up and optimising Pathfinder Innovations’ GMB profile, we helped improve local search visibility, making it easier for potential clients in Dublin to find their services.
Website
We designed and built a sleek, professional website that highlights Pathfinder Innovations’ expertise in product development.
We designed and built a sleek, professional website that highlights Pathfinder Innovations’ expertise in product development.
SEO Foundations
We focused on increasing Pathfinder Innovations’ online authority through high-quality backlinks, optimising metadata, and improving site structure to enhance search visibility.
We focused on increasing Pathfinder Innovations’ online authority through high-quality backlinks, optimising metadata, and improving site structure to enhance search visibility.
GMB
By setting up and optimising Pathfinder Innovations’ GMB profile, we helped improve local search visibility, making it easier for potential clients in Dublin to find their services.
By setting up and optimising Pathfinder Innovations’ GMB profile, we helped improve local search visibility, making it easier for potential clients in Dublin to find their services.

SEO Results

Pathfinder Innovations Now on The Top Spots

The results were significant. Pathfinder Innovations jumped over 45 positions in Google Maps rankings, making them far more visible to businesses searching for product design expertise. Their website traffic surged to over 400 monthly visitors, and they now rank in the top five for multiple industry-specific search terms, including Electronic Systems Design Ireland (#5) and Optical Design Ireland (#3). With a solid digital foundation in place, Pathfinder Innovations is now attracting high-profile clients who need expert product design consultancy.
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New Website Design & Build

Implementing SEO best practices, we optimised the site for relevant keywords, ensuring it attracts the right audience. With a fully optimised website and ongoing digital marketing efforts, Pathfinder Innovations has significantly increased online visibility, attracting the right clients and growing its authority in the industry.
See Live Website

Customer Testimonials

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More Testimonials

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

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