Why WordPress is the best platform to build your website

Wondering why WordPress is the best platform for your website’s first footsteps in the online world? 

With over 74 million websites built on WordPress, it’s the most popular (and the most versatile) tool for creating websites. WordPress has emerged as a leading platform for website development, attracting millions of users worldwide. Its user-friendly interface, extensive customisation options, and robust community support make it an ideal choice for individuals and businesses alike. In this article, we’ll explore eight compelling reasons why WordPress is a great content platform for digital publishing.

1. It's Free and Open Source

One of the key benefits of WordPress is that its core platform is completely free. Additionally, it provides advanced features through themes, plugins, and various other tools that are often available at low costs. This combination of a free core platform and affordable customisation options makes WordPress a budget-friendly choice for website development.

2. Beginner-Friendly Interface

WordPress is renowned for its user-friendly interface, making it accessible to beginners without any coding experience. You don’t need to be a web development expert to create a fully functioning website with WordPress. The intuitive dashboard and easy navigation make it a breeze to manage your website’s content and design, even if you have limited experience with content management systems.

3. Extensive Customisation with Themes and Plugins

WordPress provides an extensive collection of themes and plugins that enable users to customise their website’s design and functionality. Whether you’re looking for a sleek and modern look or a more traditional aesthetic, there are thousands of options available, many of which are free or affordable, giving you full control over its look and functionality.

4. Built-in Security Features

Security is a top priority for any website owner. WordPress understands this and has integrated strong security measures into its platform. From the moment you set up your website, WordPress automatically helps protect your information and content. It also regularly updates its security features to stay ahead of the latest threats. In addition, you can install security plugins to enhance further the security of your site, many of which are free.

5. Search Engine Optimization (SEO) Friendly

If you want your website to be discovered by potential customers, it’s crucial to optimise it for search engines. WordPress excels in this area, offering built-in features optimised for search engine visibility. Even without additional SEO work, WordPress websites have a head start in ranking high on search engine results pages. By implementing additional SEO strategies, such as optimising your frontend and backend website content, you can further enhance your visibility in search engines and attract organic traffic.

6. Active Community and Support

With a large and vibrant community of WordPress users, you’ll never feel alone when facing challenges with your website. WordPress offers various modes of assistance, including a comprehensive support database, online tutorials, support forums, and blogs filled with tips and tricks. Additionally, a quick online search will yield numerous solutions to common problems. Last, if you require professional assistance, it’s easy to hire WordPress developers who specialise in creating and maintaining WordPress websites.

7. Mobile-Optimised Design

With a significant portion of web traffic coming from mobile devices, your website needs to provide a seamless experience across different screen sizes – once again, WordPress has you covered. The platform is mobile-optimised to ensure that your website looks and functions just as great on mobile devices. You can easily manage your website from your phone using the mobile-friendly dashboard, allowing you to stay connected and make updates on the go.

8. Multimedia Compatibility

Incorporating various media types into your website is a must if you want to engage your visitors and strategically convert them into paying customers. WordPress supports a wide range of media formats, including images, videos, audio files, and documents. This versatility enables you to showcase your content in different formats, making your website more dynamic. By leveraging multimedia, you can captivate your audience and differentiate yourself from competitors.

WordPress provides an unmatched foundation for your digital presence.


With built-in security features, SEO optimisation capabilities, a supportive community, and compatibility with mobile devices and multimedia, WordPress empowers you to create a compelling website that attracts visitors and consistently boosts your return on investment (ROI).

The Roadmap’s Team of WordPress Developers is Here to Help.

As part of stage 1 of our marketing roadmap, we offer a comprehensive range of services to set the foundations & reach your website’s full potential. We begin by analysing your current website and conducting a thorough audit to identify areas for improvement. Our team educates you on the best course of action, providing valuable insights and recommendations. We then optimise your website for SEO on the front and back end, incorporating competitive keywords to enhance your visibility in search engine rankings.

In addition, we take care of the technical niche optimisation, ensuring that your website aligns with industry standards and best practices. Our team adds essential plugins such as consultation forms, contact forms, and download brochures to enhance user experience and drive conversions.

If you don’t have an existing website, we’re here to help too! We will sit down with you, discuss your goals and requirements, and create a custom website from scratch. We’ll work closely with you throughout the process, ensuring that your website reflects your brand’s identity and engages your target audience effectively. Contact us today for a free consultation and let our WordPress developers assist you in creating a beautiful website that not only ranks high in search engines but also connects you with new customers.