Website Success Story
Brannigans Pub & Kitchen
Bar Website Design for Optimal Conversions
In October-November 2020, Patrick and Paul, the owners of Brannigans Pub & Kitchen, approached us during the COVID-19 pandemic. With their bar heavily reliant on word-of-mouth and foot traffic, they sought to enhance their online presence, specifically by revamping their outdated website. Their aim was to attract more customers, especially tourists.
The challenge
Brannigans Pub & Kitchen needed a modern, user-friendly website that could effectively showcase their history, menus, and services. They aimed to enhance the user experience, facilitate online ordering, and optimize their website for mobile accessibility. The timeline of the website transformation included strategic planning, design and development, content integration, and rigorous testing and feedback.
Our website revamping approach
To enhance the user experience, we implemented several key improvements on Brannigans’ website. With these enhancements, Brannigans’ modern website solution became invaluable, enabling customers to effortlessly pre-order, plan ahead, and explore the establishment’s offerings with ease, both during and after the pandemic.
Visuals
High-quality imagery was incorporated to visually captivate visitors, while landing page content was meticulously optimized for search engines, ensuring maximum visibility and attracting potential customers.
New Pages
To highlight Brannigans’ unique offerings, we created dedicated pages for each service, showcasing their rich history, enticing menus, and comprehensive services.
UX Optimization
We designed an intuitive user interface with user-friendly buttons, ensuring easy navigation throughout the site. The website was optimized for fast loading speeds and responsiveness on mobile devices, providing a seamless browsing experience.
Bookings
We introduced convenient booking buttons, allowing users to reserve a table effortlessly. This feature was especially valuable for nearby offices and proved particularly useful during the COVID-19 pandemic, facilitating safe and efficient dining experiences.
Timeline of Website Transformation
Success Story Overview
Boosting Brannigans Online-word-of-mouth
The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.
200+
Optimized websites bringing in new customers
130+
Businesses around the globe trusting our expertise
Results & next steps
The positive results included increased customer engagement, improved conversion rates, and enhanced brand representation. Moving forward, we continue to support Brannigans Pub & Kitchen with ongoing maintenance and optimization, ensuring their online presence remains impactful and effective.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
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