Website Success Story

Brannigans Pub & Kitchen

Bar Website Design for Optimal Conversions

In October-November 2020, Patrick and Paul, the owners of Brannigans Pub & Kitchen, approached us during the COVID-19 pandemic. With their bar heavily reliant on word-of-mouth and foot traffic, they sought to enhance their online presence, specifically by revamping their outdated website. Their aim was to attract more customers, especially tourists.

The challenge

Brannigans Pub & Kitchen needed a modern, user-friendly website that could effectively showcase their history, menus, and services. They aimed to enhance the user experience, facilitate online ordering, and optimize their website for mobile accessibility. The timeline of the website transformation included strategic planning, design and development, content integration, and rigorous testing and feedback.

Our website revamping approach

To enhance the user experience, we implemented several key improvements on Brannigans’ website. With these enhancements, Brannigans’ modern website solution became invaluable, enabling customers to effortlessly pre-order, plan ahead, and explore the establishment’s offerings with ease, both during and after the pandemic.

Visuals

High-quality imagery was incorporated to visually captivate visitors, while landing page content was meticulously optimized for search engines, ensuring maximum visibility and attracting potential customers.

New Pages

To highlight Brannigans’ unique offerings, we created dedicated pages for each service, showcasing their rich history, enticing menus, and comprehensive services.

UX Optimization

We designed an intuitive user interface with user-friendly buttons, ensuring easy navigation throughout the site. The website was optimized for fast loading speeds and responsiveness on mobile devices, providing a seamless browsing experience.

Bookings

We introduced convenient booking buttons, allowing users to reserve a table effortlessly. This feature was especially valuable for nearby offices and proved particularly useful during the COVID-19 pandemic, facilitating safe and efficient dining experiences.

Timeline of Website Transformation

Week 1-2
During the initial weeks, we collaborated closely with Patrick & Paul, the passionate owners of Brannigans Pub & Kitchen, to create a new website that reflected their vision and goals.
Week 2-3
The building process commenced, and our dedicated team worked tirelessly to transform their dream website into reality. We incorporated the changes proposed by Patrick & Paul and received their approval on the mock-up design.
Week 3-6
After the mock-up approval, we strategically redesigned the website to highlight Brannigans’ unique selling points. We provided them with a link to a staging site, allowing them to preview the final website's appearance on desktop, mobile, and tablet devices. This demonstration emphasized an exceptional user experience across all platforms.
Week 6-8
With dedication and meticulous attention to detail, we successfully completed the new site. It now boasted essential features, including a booking function, brochure and online ordering functions.
Week 9-10
We went above and beyond by fully optimizing the website for search engines. Leveraging our proven SEO strategies, we implemented techniques to enhance Brannigans’ online presence and improve their Google rankings.

Success Story Overview

Boosting Brannigans Online-word-of-mouth

The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.

200+

Optimized websites bringing in new customers

130+

Businesses around the globe trusting our expertise

Results & next steps

The positive results included increased customer engagement, improved conversion rates, and enhanced brand representation. Moving forward, we continue to support Brannigans Pub & Kitchen with ongoing maintenance and optimization, ensuring their online presence remains impactful and effective.

What Our Clients Say

What Our Clients Say

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