Success Story Overview
Brannigans Pub & Kitchen
Our Holistic Bar Marketing Strategies
Brannigans Pub & Kitchen is located on Cathedral Street in Dublin, known for its long history and association with Dublin folklore. The pub has undergone various transformations, from its origins as the Post Office Tavern to its current name, inspired by the legendary local Garda James “Lugs” Brannigan. Today, Brannigans continues to uphold its strong tradition, attracting customers from both the local community and tourists visiting Dublin.
How it all started
The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence – particularly their outdated website, to attract more customers, especially tourists.
Goals & challenges
Our main objective was to create a new website that accurately represented the bar’s history and offerings. We aimed to enhance their online visibility and rankings, particularly for keywords like “Gastropub in Dublin City Center” and “pub in Dublin City Centre”. With so many Irish Pubs around and so many tourists searching daily for the best one to have a pint and a bite at, the challenge was to overcome the intense competition in the ndustry and appeal to these potential customers through effective SEO strategies for bars.
Enhancing user experience with a new website
We created a contemporary and user-friendly website for Brannigans, highlighting their rich history, enticing menus, and comprehensive services. The revamped website provided an improved user experience, enabling effortless navigation, seamless online ordering, and convenient menu viewing with zooming capabilities. Additionally, we optimised it for mobile devices, ensuring smooth accessibility and an exceptional user experience on screens of all sizes.
Website Success Story
Bar Website Design for Optimal Conversions
Brannigans’ modern SEO website proved invaluable, particularly during and after the pandemic, catering to nearby offices and allowing customers to pre-order and plan ahead with ease. Here’s how we did it.
200+
Optimized websites bringing in new customers
130+
Businesses around the globe trusting our expertise
Keyword Research
Link-building
SEO Strategy
UX Redesign
Proven SEO Strategies
We focused on optimising their website for search engines by targeting competitive keywords and enhancing with them the content on the front and back end. Additionally, we conducted a thorough technical audit, improving the website’s speed and structure to showcase their services effectively. To boost Brannigans’ credibility, we implemented link-building techniques and ensured their listing on reputable websites.
Keyword Research
Link
building
SEO
Strategy
UX
Redesign
Proven SEO Strategies
We focused on optimising their website for search engines by targeting competitive keywords and enhancing with them the content on the front and back end. Additionally, we conducted a thorough technical audit, improving the website’s speed and structure to showcase their services effectively. To boost Brannigans’ credibility, we implemented link-building techniques and ensured their listing on reputable websites.
Local SEO with GMB
We focused on creating a visually appealing and engaging Google My Business profile by using competitive keywords and high-quality imagery that showcased their services effectively. To do so, we leveraged videography to provide potential customers with a dynamic and interactive experience. Keeping their profile up-to-date with accurate information further boosted their credibility and encouraged user engagement. As a result, people started finding them online easier, leading to higher footfall and customer conversions.
Success Story Overview
Boosting Brannigans Online-word-of-mouth
The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.
200+
Optimized websites bringing in new customers
130+
Businesses around the globe trusting our expertise
SEO results
Within a few months of implementing our strategies, Brannigans experienced significant improvements in their search rankings. They ranked in the top positions for important keywords – specifically, previously ranking past the 50th position, we elevated their rankings to 2nd place for “Pub in Dublin City Centre” and “Pub with food in Dublin City Centre.” Moreover, they secured the 3rd position for “Best Guinness in Dublin City Centre” and the 5th position for “Pub for GAA in Dublin City Centre.” This increased their online visibility, attracted more customers, and resulted in a surge in business, especially during peak tourist seasons.
Before SEO
February 2021
Where they ranked before we started
-
Pub in Dublin City centre Past 50th
-
Pub with food in
Dublin City centre Past 50th -
Best Guinness in
Dublin City centre Past 50th -
Pub for gaa in
Dublin City centre Past 50th -
Gastro bar in
Dublin City centre Past 50th -
Pub with traditional Irish
music in Dublin City centre Past 50th
After SEO
May 2023
Where they ranked after
-
Pub in Dublin City centre 2nd
-
Pub with food in
Dublin City centre 2nd -
Best Guinness in
Dublin City centre 3rd -
Pub for gaa in
Dublin City centre 5th -
Gastro bar in
Dublin City centre 11th -
Pub with traditional Irish
music in Dublin City centre 13th
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
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