SEO Success Story
Brannigans Pub & Kitchen
Dominating a fierce industry with SEO
Through our strategic SEO efforts, Brannigans Pub & Kitchen now ranks on the first page of search engine results and Google Maps for their top three keywords, and maybe more. As SEO is ever-evolving, once the fundamentals are done right, the rankings keep getting better and better.
![](https://theroadmap.co/wp-content/uploads/2023/06/Brannigans-seo-1-min-2.png)
Rankings before & after we worked on SEO
Brannigans experienced a remarkable improvement in their rankings; actually, they climbed up to Google’s first page for very competitive keywords, becoming one of our proudest success stories. They achieved top positions for targeted keywords such as “Gastropub in Dublin City Center” and “pub in Dublin City Centre.” This significant boost in visibility has allowed them to attract more organic traffic, especially tourists visiting Dublin for the first time, expand their customer base, and establish themselves as a prominent player in the industry.
Before SEO
February 2021
Where they ranked before we started
-
Pub in Dublin City centre Past 50th
-
Pub with food in
Dublin City centre Past 50th -
Best Guinness in
Dublin City centre Past 50th -
Pub for gaa in
Dublin City centre Past 50th -
Gastro bar in
Dublin City centre Past 50th -
Pub with traditional Irish
music in Dublin City centre Past 50th
After SEO
May 2023
Where they ranked after
-
Pub in Dublin City centre 2nd
-
Pub with food in
Dublin City centre 2nd -
Best Guinness in
Dublin City centre 3rd -
Pub for gaa in
Dublin City centre 5th -
Gastro bar in
Dublin City centre 11th -
Pub with traditional Irish
music in Dublin City centre 13th
After SEO
May 2023
Where they ranked before we started
-
Pub in Dublin City centre 2nd
-
Pub with food in
Dublin City centre 2nd -
Best Guinness in
Dublin City centre 3rd -
Pub for gaa in
Dublin City centre 5th -
Gastro bar in
Dublin City centre 11th -
Pub with traditional Irish
music in Dublin City centre 13th
Before SEO
February 2021
Where they ranked before we started
-
Pub in Dublin City centre Past 50th
-
Pub with food in
Dublin City centre Past 50th -
Best Guinness in
Dublin City centre Past 50th -
Pub for gaa in
Dublin City centre Past 50th -
Gastro bar in
Dublin City centre Past 50th -
Pub with traditional Irish
music in Dublin City centre Past 50th
February 2021
Ranking past 50th for “pub in dublin city centre”
May 2023
Ranking #1 on Google for “pub in dublin city centre”
How we took Brannigans from invisible to #1
We performed in-depth keyword research to optimize the website’s content for relevant search queries, meaning what people search online. We implemented a combination of on-page and technical SEO optimizations to enhance the website’s visibility and improve its ranking potential. The results?
Our SEO Essentials
In the SEO efforts of our proven marketing roadmap for Brannigans, we implemented a range of essential strategies to boost their online visibility.
![](https://theroadmap.co/wp-content/uploads/2023/06/Icon-awesome-search-1-1-1-1-1.png)
Keyword Research
We did research to find competitive and relevant keywords
![](https://theroadmap.co/wp-content/uploads/2023/06/Icon-awesome-link-2-1-1.png)
Add-ons
We ensured seamless online ordering and convenient menu viewing with zooming capabilities.
![](https://theroadmap.co/wp-content/uploads/2023/06/Icon-ionic-ios-speedometer-1-1-1.png)
Frontend & Backend
We made technical & content fixes to improve performance and search engine rankings.
![](https://theroadmap.co/wp-content/uploads/2023/06/icon_awesome-store-1-1-1.png)
GMB
We optimized their Google My Business profile, ensuring it was complete, engaging, and up-to-date.
![](https://theroadmap.co/wp-content/uploads/2023/06/Icon-material-web-asset-2-1-1.png)
Website
We improved user experience, enabling effortless navigation
Success Story Overview
Boosting Brannigans Online-word-of-mouth
The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.
200+
Optimized websites bringing in new customers
130+
Businesses around the globe trusting our expertise
![](https://theroadmap.co/wp-content/uploads/2023/06/Brannigans-website-CS-thumb.png)
Take advantage of our free report
Our team will analyze keyword rankings, assess competitors’ performance, and evaluate the overall design of your website. Whether you need a new website, SEO optimization, or ongoing maintenance, we’re here to help you start off the right way.
Over 90% of businesses lack proper implementation of online essentials.
First, you need to be found online and then be chosen. Start with the online foundations that need to be set right.
Trusted by 130+ businesses
With our expertise and dedication, we have proudly supported over 130 businesses in achieving their marketing goals. Join our growing list of satisfied clients today.
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