SEO Success Story

Brannigans Pub & Kitchen

Dominating a fierce industry with SEO

Through our strategic SEO efforts, Brannigans Pub & Kitchen now ranks on the first page of search engine results and Google Maps for their top three keywords, and maybe more. As SEO is ever-evolving, once the fundamentals are done right, the rankings keep getting better and better.

Rankings before & after we worked on SEO

Brannigans experienced a remarkable improvement in their rankings; actually, they climbed up to Google’s first page for very competitive keywords, becoming one of our proudest success stories. They achieved top positions for targeted keywords such as “Gastropub in Dublin City Center” and “pub in Dublin City Centre.” This significant boost in visibility has allowed them to attract more organic traffic, especially tourists visiting Dublin for the first time, expand their customer base, and establish themselves as a prominent player in the industry.

Before SEO

February 2021

Where they ranked before we started

  • Pub in Dublin City centre Past 50th
  • Pub with food in
    Dublin City centre
    Past 50th
  • Best Guinness in
    Dublin City centre
    Past 50th
  • Pub for gaa in
    Dublin City centre
    Past 50th
  • Gastro bar in
    Dublin City centre
    Past 50th
  • Pub with traditional Irish
    music in Dublin City centre
    Past 50th

After SEO

May 2023

Where they ranked after

  • Pub in Dublin City centre 2nd
  • Pub with food in
    Dublin City centre
    2nd
  • Best Guinness in
    Dublin City centre
    3rd
  • Pub for gaa in
    Dublin City centre
    5th
  • Gastro bar in
    Dublin City centre
    11th
  • Pub with traditional Irish
    music in Dublin City centre
    13th

February 2021

Ranking past 50th for “pub in dublin city centre”

May 2023

Ranking #1 on Google for “pub in dublin city centre”

How we took Brannigans from invisible to #1

We performed in-depth keyword research to optimize the website’s content for relevant search queries, meaning what people search online. We implemented a combination of on-page and technical SEO optimizations to enhance the website’s visibility and improve its ranking potential. The results?

Keyword Research

We did research to find competitive and relevant keywords

Add-ons

We ensured seamless online ordering and convenient menu viewing with zooming capabilities.

Frontend & Backend

We made technical & content fixes to improve performance and search engine rankings.

GMB

We optimized their Google My Business profile, ensuring it was complete, engaging, and up-to-date.

Website

We improved user experience, enabling effortless navigation

Success Story Overview

Boosting Brannigans Online-word-of-mouth

The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.

200+

Optimized websites bringing in new customers

130+

Businesses around the globe trusting our expertise

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Over 90% of businesses lack proper implementation of online essentials.

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