Discovery Playtime
Case Study Overview
Transforming Discovery Playtime’s Online Presence and Growing Customer Base Following Our Proven 5-Stage Roadmap
Tackling Mireia’s Pain Points To Reach Potential Customers And Boost Sales
Revamping the Website & Optimising it With SEO
- User Experience
- Mobile Optimization
- Content Optimization
- Product Navigation
- Click to see before and after, Use the scroll bar to see the full page
Before SEO
February 2020
Where they ranked before we started
- 37th Botanical hair treatments in Dublin
- 42nd Sustainable salon in Ireland
- 44th Botanical hair treatments in Ireland
- 49th Eco-friendly hair products in Dublin
- NR Sustainable salon in Dublin
- NR Eco-friendly hair care products in Dublin
- NR Organic hair products Dublin
- NR Haircut and colour in Ireland
- NR Hair colorist in Ireland
After SEO
May 2023
Where they ranked after
- 2nd Botanical hair treatments in Dublin
- 3rd Sustainable salon in Dublin
- 4th Botanical hair treatments in Ireland
- 8th Haircut and colour in Ireland
- 9th Hair colorist in Ireland
- 10th Sustainable salon in Ireland
- 12th Eco-friendly hair products in Dublin
- 15th Eco-friendly hair care products in Dublin
- 36th Organic hair products Dublin
Read SEO Case Study
Training Mireia On SEO Blogging Techniques To Increase Engagement
- January 2022
- February 2022
Targeting Previous & Potential Customers Strategically Through Social Media
x6 ROI
From Struggling To Be Found On Google To Ranking Among the Top Educational Toy Shops in Ireland
Our tried and tested strategies helped Discovery Playtime improve their online presence and reach a wider audience, ultimately resulting in increased sales for the business. Through revamping the website, optimising with SEO, and targeting previous customers through blogging and social media, we were able to help the website rank among the top educational toy shops in Ireland and bring back old customers.
Click below to see where her shop ranks now compared to when we started.
- January 2022
- February 2022
Click below to see where her shop ranks now compared to when we started.
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Our Proven Roadmap In Action
Week 1
We started by creating a tailored SEO strategy for Moyo, running extensive research into the best keywords to implement to get them ranking in the top three search results.
Week 2-3
We began work on our Stage One, SEO for hair salons, adding Moyo’s keywords into the front and back end of their website, ensuring it could be properly read by Google. Our ‘Basic SEO’ strategy earned them an extra rankings boost.
Week 10-12
Moyo shot up the rankings for their targeted keywords, moving into the top 3-5 search results for ‘sustainable salon in Dublin’, ‘eco friendly hair salon in Dublin’, ‘hair salon in Dublin’ and ‘hair salon in Ireland’.
The Results
Today, Moyo ranks first for important keywords such as ‘sustainable salon in Dublin’, resulting in a huge increase in new customers finding their website and making bookings.
The next steps
After the success of our SEO work, Moyo decided to start working with us on their social media as well. We’ve been working on Moyo’s social media content since 2020, creating content that fits their brand image and delivers important info and promotions to their followers. Over time, we’ve created a sense of community and trust amongst Moyo’s followers, turning new customers into loyal, returning ones.
Reducing Marketing Costs Using the Trading Online Voucher
What is the Trading Online Voucher?
What Mireia Has To Say About Us
- Mireia, Owner of Discovery Playtime.
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