Success Story Overview
Discovery Playtime
Transforming Discovery Playtime’s online presence
Discovery Playtime, an online educational toy shop, sought to improve its online presence and attract new customers through a comprehensive marketing strategy. Previous bad experiences with other marketing companies left the owner, Mireia, skeptical, but after testing our services in organic SEO and Google Ads, she decided to entrust us with all of her marketing needs.
Optimising with SEO keywords
Conducting in-depth keyword research, we optimized the website’s content to align with relevant search queries. We enhanced the on-page and technical aspects of the website, ensuring that it met the criteria for improved visibility and ranking potential. This way, we helped the website rank among the top educational toy shops in Ireland.
Tackling Mireia’s pain points
Mireia’s website at the time did not meet her design expectations – it struggled to rank highly on Google, and the Google Ads campaigns were not generating as many conversions as desired. Starting with organic SEO and Google Ads, we worked closely with her to develop a comprehensive marketing strategy.
Struggling to be found online
Poor user experience
Revamping the website
We improved the website’s design and user experience, making it more visually appealing, user-friendly, and optimized for mobile devices. We also ensured that all the information about the toy shop and its products was clear, concise, and easy to find.
- Use the scroll bar to see the full page
Optimising with SEO keywords
Conducting in-depth keyword research, we optimized the website’s content to align with relevant search queries. We enhanced the on-page and technical aspects of the website, ensuring that it met the criteria for improved visibility and ranking potential. This way, we helped the website rank among the top educational toy shops in Ireland.
Before SEO
July 2022
Where they ranked before we started
- Playdough Ireland Past 50th
- Water Trays for Children Ireland Past 50th
- Educational Games for Kids Ireland Past 50th
- Sensory Toys in Ireland Past 50th
- Fidget Toys for Kids in Ireland Past 50th
After SEO
May 2023
Where they ranked after
- Playdough Ireland 1st
- Water Trays for Children Ireland 1st
- Educational Games for Kids Ireland 3rd
- Sensory Toys in Ireland 12th
- Fidget Toys for Kids in Ireland 15th
User Experience Success Story
Mireia’s Website Transformation
We set out to create a website design that not only looked great but also provided an enjoyable and seamless user experience. We updated the layout, making it more visually appealing and engaging.
200+
Optimized websites bringing in new customers
130+
Satisfied clients seeing an increased ROI
Training Mireia on SEO blogging
Mireia wanted to write her own blogs – to begin with, we have written 4 blogs since August 2022, targeting important topics and keywords for her business. We then created a 12-month content plan and trained her to incorporate niche keywords into her content to be found by her potential customers. We also advised her on how frequently she should update and add new website content and blog posts.
January 2022
Not ranking for
“Science toys Ireland”
February 2022
Ranking #6 on Google for “Science Toys Ireland”
Retargeting customers
We continued by developing a Winter/Christmas retargeting campaign for everyone who visited the website. This campaign yielded an incredible 6x return on the investment, bringing back old customers and people who had forgotten about Discovery Playtime but only needed a gentle reminder to make a purchase, generating lots of sales. We are currently working on several new campaigns for the next 8 months, including retargeting ads featuring Discovery Playtime’s most popular products for each season.
x6 ROI
Generated by seasonal retargeting ads campaigns
January 2022
Not ranking for “Science toys Ireland”
February 2022
Ranking #6 on Google for “Science Toys Ireland”
Ranking among the top educational toy shops in Ireland
Through revamping the website, optimizing with SEO, and targeting previous customers through blogging and social media, we were able to help the website rank among the top educational toy shops in Ireland and bring back old customers.
Click below to see where her shop ranks now compared to when we started.
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Our marketing roadmap in action
To better understand our approach, we have created a visual timeline that illustrates the key milestones of our process & collaboration with Discovery Playtime.
Reducing marketing costs with TOV
When we started working with Mireia, she had already used a Trading Online Voucher with another company, but she wasn’t happy with the results. To help reduce the costs of our services for Discovery Playtime, Mireia applied for a second (and last) Trading Online Voucher, and we helped her with the application process and ensured that funds were reimbursed seamlessly.
What is the Trading Online Voucher?
The Trading Online Voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.
Find out more about the TOV
See how we can help you apply and secure the Trading Online Voucher. Get expert insights and reduce your marketing costs.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
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