SEO Success Story

Discovery Playtime

Addressing website's shortcomings and implementing effective SEO strategies

Discovery Playtime, an online educational toy shop, was struggling to rank highly on Google and generate conversions from their Google Ads campaigns. They wanted to improve their user experience and website design and generate more sales.

Before & After We Worked on SEO

With an understanding of Mireia’s target audience, we conducted in-depth keyword research. Leveraging our expertise, we optimized the website’s content, meta tags, and meta descriptions to improve its search engine rankings. Through link building, we enhanced the website’s authority and visibility, leading to increased organic traffic and higher search engine rankings.

Before & After We Worked on SEO

With an understanding of Mireia’s target audience, we conducted in-depth keyword research. Leveraging our expertise, we optimized the website’s content, meta tags, and meta descriptions to improve its search engine rankings. Through link building, we enhanced the website’s authority and visibility, leading to increased organic traffic and higher search engine rankings.

Before SEO

July 2022

Where they ranked before we started

  • Playdough Ireland Past 50th
  • Water Trays for Children Ireland Past 50th
  • Educational Toys in Ireland Past 50th
  • Science Toys Ireland Past 50th
  • Fidget Toys for Kids in Ireland Past 50th

After SEO

May 2023

Where they ranked after

  • Playdough Ireland 1st
  • Water Trays for Children Ireland 1st
  • Educational Toys in Ireland 3rd
  • Science Toys Ireland 12th
  • Fidget Toys for Kids in Ireland 15th

Once-off tasks for a strong SEO foundation

As part of our SEO essentials for Discovery Playtime, we began with a couple of once-off tasks to lay the foundation for a strong SEO strategy.

Keyword research

We implemented a thorough keyword analysis to identify the most relevant keywords for their business in the educational toy market. This helped us understand what terms and phrases potential customers were searching for (queries) and how to optimise the website to rank for those keywords (proper intent).

Frontend & backend SEO

To ensure optimal search engine visibility and avoid penalties, we performed front-end and back-end SEO on the website. This included optimizing website structure, meta tags, headers, and image tags, as well as fixing technical issues such as broken links, low speed and crawl errors.

Link building

To increase the authority and credibility of the website, we tackled link building. This included acquiring backlinks from other websites, which helped boost the website’s domain authority and visibility in search results. Note that his task can be ongoing, as building new links will help sustain the website’s growth and visibility over time.

Google My Business

We optimized the Google My Business listing – aka their Google Maps profile – to improve local search visibility. This included providing accurate and complete business information, adding high-quality photos and videos, and encouraging customer reviews.

Our Efforts Paid Off

Our SEO fixes helped Discovery Playtime increase their online presence and reach more potential customers in less than three months.

200+

Websites bringing in more new customers

130+

Websites bringing in more new customers

200+

Websites bringing in more new customers

130+

Websites bringing in more new customers

Our Efforts Paid Off

Our SEO fixes helped Discovery Playtime increase their online presence and reach more potential customers in less than three months.

200+

Websites bringing in more new customers

130+

Websites bringing in more new customers

Did you know that businesses that invest in ROI (Return on Investment) services experience an average revenue increase of 10% or more?

By implementing strategic marketing tactics, optimizing conversion funnels, and measuring campaign performance, you can significantly boost your bottom line and achieve a higher return on your marketing investment.

Did you know that businesses that invest in ROI (Return on Investment) services experience an average revenue increase of 10% or more?

By implementing strategic marketing tactics, optimizing conversion funnels, and measuring campaign performance, you can significantly boost your bottom line and achieve a higher return on your marketing investment.

What Our Clients Say

What Our Clients Say

User Experience Success Story

Mireia’s Website Transformation

We set out to create a website design that not only looked great but also provided an enjoyable and seamless user experience. We updated the layout, making it more visually appealing and engaging.

200+

Optimized websites bringing in new customers

130+

Satisfied clients seeing an increased ROI
Roadmap
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