SEO Success Story
Discovery Playtime
Addressing website's shortcomings and implementing effective SEO strategies
Discovery Playtime, an online educational toy shop, was struggling to rank highly on Google and generate conversions from their Google Ads campaigns. They wanted to improve their user experience and website design and generate more sales.
Before & After We Worked on SEO
With an understanding of Mireia’s target audience, we conducted in-depth keyword research. Leveraging our expertise, we optimized the website’s content, meta tags, and meta descriptions to improve its search engine rankings. Through link building, we enhanced the website’s authority and visibility, leading to increased organic traffic and higher search engine rankings.
Before & After We Worked on SEO
With an understanding of Mireia’s target audience, we conducted in-depth keyword research. Leveraging our expertise, we optimized the website’s content, meta tags, and meta descriptions to improve its search engine rankings. Through link building, we enhanced the website’s authority and visibility, leading to increased organic traffic and higher search engine rankings.
Before SEO
July 2022
Where they ranked before we started
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Playdough Ireland Past 50th
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Water Trays for Children Ireland Past 50th
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Educational Toys in Ireland Past 50th
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Science Toys Ireland Past 50th
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Fidget Toys for Kids in Ireland Past 50th
After SEO
May 2023
Where they ranked after
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Playdough Ireland 1st
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Water Trays for Children Ireland 1st
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Educational Toys in Ireland 3rd
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Science Toys Ireland 12th
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Fidget Toys for Kids in Ireland 15th
Once-off tasks for a strong SEO foundation
As part of our SEO essentials for Discovery Playtime, we began with a couple of once-off tasks to lay the foundation for a strong SEO strategy.
Keyword research
We implemented a thorough keyword analysis to identify the most relevant keywords for their business in the educational toy market. This helped us understand what terms and phrases potential customers were searching for (queries) and how to optimise the website to rank for those keywords (proper intent).
Frontend & backend SEO
To ensure optimal search engine visibility and avoid penalties, we performed front-end and back-end SEO on the website. This included optimizing website structure, meta tags, headers, and image tags, as well as fixing technical issues such as broken links, low speed and crawl errors.
Link building
To increase the authority and credibility of the website, we tackled link building. This included acquiring backlinks from other websites, which helped boost the website’s domain authority and visibility in search results. Note that his task can be ongoing, as building new links will help sustain the website’s growth and visibility over time.
Google My Business
We optimized the Google My Business listing – aka their Google Maps profile – to improve local search visibility. This included providing accurate and complete business information, adding high-quality photos and videos, and encouraging customer reviews.
Our Efforts Paid Off
Our SEO fixes helped Discovery Playtime increase their online presence and reach more potential customers in less than three months.
200+
Websites bringing in more new customers
130+
Websites bringing in more new customers
200+
Websites bringing in more new customers
130+
Websites bringing in more new customers
Our Efforts Paid Off
Our SEO fixes helped Discovery Playtime increase their online presence and reach more potential customers in less than three months.
200+
Websites bringing in more new customers
130+
Websites bringing in more new customers
Did you know that businesses that invest in ROI (Return on Investment) services experience an average revenue increase of 10% or more?
By implementing strategic marketing tactics, optimizing conversion funnels, and measuring campaign performance, you can significantly boost your bottom line and achieve a higher return on your marketing investment.
Did you know that businesses that invest in ROI (Return on Investment) services experience an average revenue increase of 10% or more?
By implementing strategic marketing tactics, optimizing conversion funnels, and measuring campaign performance, you can significantly boost your bottom line and achieve a higher return on your marketing investment.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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Next
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
User Experience Success Story
Mireia’s Website Transformation
We set out to create a website design that not only looked great but also provided an enjoyable and seamless user experience. We updated the layout, making it more visually appealing and engaging.
200+
Optimized websites bringing in new customers
130+
Satisfied clients seeing an increased ROI
