Success Story Overview

Fire Pits & Pieces

Boosting Custom Fire Pits Sales

Fire Pits & Pieces is a family-run business based in Laois, specializing in custom steel products. With a rich history and a new generation of owners, Evan and Keith McDonald, who possess extensive knowledge in engineering and design, the company has been delivering exceptional steel solutions in the Irish building industry. Recently, they launched a range of custom fire pits that quickly gained popularity in the local market.

​​How it all started

In their pursuit of increased online visibility, Evan & Keith approached us after a disappointing experience with a previous marketing agency. Their website was virtually invisible, and they struggled to be found online. Recognizing the need for a comprehensive digital transformation, they sought our expertise.

Goals & challenges

Our primary goal was to enhance Fire Pits & Pieces’ online presence by optimizing their website and improving their search engine rankings. The challenges we faced included addressing the existing website’s lack of visibility, improving user experience, and overcoming the fierce competition in the industry.

Enhancing user experience

To enhance the user experience, we undertook a comprehensive redesign of their website. Our focus was on improving the design, particularly for mobile devices, and ensuring seamless navigation. By incorporating interactive elements and optimizing the website’s speed and responsiveness, we aimed to provide visitors with a pleasant and engaging browsing experience.

UX Success Story

Revamping The Website’s User Experience

Discover how we transformed Fire Pits & Pieces’ website into a seamless and engaging user experience.


Optimized websites bringing in new customers


Businesses around the globe trusting our expertise

Proven SEO Strategies

With an understanding of Fire Pits & Pieces’ target audience and industry landscape, we conducted in-depth keyword research. Leveraging our expertise, we optimized the website’s content, meta tags, and meta descriptions to improve its search engine rankings. Through link building, we enhanced the website’s authority and visibility, leading to increased organic traffic and higher search engine rankings.

In-depth Keyword Research

Boosted Credebility With Link-building

Backend & Frontend Content Optimization

Boosted Organic Traffic & Rankings

Improving Local SEO with GMB

Recognizing the importance of local search, we created a fully optimized profile, incorporating high-quality images, relevant keywords, and updated information to attract potential customers searching for custom fire pits. By maximizing their local visibility, we helped Fire Pits & Pieces attract customers in their target area.

SEO Results

Previously ranking beyond the 50th position for their targeted keywords, they experienced a significant boost in rankings. They now dominate the search engine results page, with top positions for competitive keywords such as “Fire pits Ireland,” “Garden fire pits Ireland,” “Best fire pits Ireland,” and more. This enhanced visibility has increased their online presence and attracted a steady stream of potential customers.

Before SEO

February 2022

Where they ranked before we started

  • Fire Pits Laois 20th
  • Custom fire pits Laois 20th
  • Custom fire pits Ireland Past 50th
  • Best fire pits in Ireland Past 50th
  • Fire pits Ireland Past 50th
  • Outdoor fire pits ireland Past 50th

After SEO

June 2023

Where they ranked after

  • Fire Pits Laois 1st
  • Custom fire pits Laois 1st
  • Custom fire pits Ireland 1st
  • Best fire pits in Ireland 3rd
  • Fire pits Ireland 3rd
  • Outdoor fire pits ireland 6th

SEO Success Story

Achieving remarkable rankings in the competitive Irish market

Our comprehensive SEO approach addressed the website’s optimization issues and implemented strategic improvements.


Optimized websites bringing in new customers


Businesses around the globe trusting our expertise

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