How The Roadmap Helps Businesses Understand Digital Marketing

Curious about the story behind The Roadmap and how we became the digital marketing agency we are today? Well, in this blog post, we’ll take you on a journey through our company’s history and share what sets us apart from other marketing agencies. We’ll also share the different stages of our marketing approach and how we’ve helped our clients achieve their goals.

The Birth of The Roadmap

When our company was first starting, we provided customised marketing packages to our clients. However, we soon realised that many business owners were unsure about their marketing needs. That’s how the idea of the Roadmap was born – a simple yet effective step-by-step plan that helps businesses understand and navigate the complex digital marketing processes. The Roadmap consists of five different stages that provide businesses with a clear direction to gradually build on and improve their online presence. 

The Idea Behind The Roadmap

Our goal when creating The Roadmap was to help bigger companies with their marketing strategies. We wanted to provide reporting and create a roadmap for them to follow, which would help them train and hire employees and monitor their results. However, we soon realised that small businesses and companies with marketing teams also needed help with their marketing strategies. So we evolved to help businesses of all sizes and types with their marketing needs.

The Marketing Roadmap Stages

Our digital marketing roadmap is a comprehensive guide that covers all aspects of digital marketing, from SEO to PPC to social media and email marketing. It is designed to help businesses with their marketing in stages, with each stage building on the previous one. Small businesses can benefit from completing only 2 to 3 stages, which can significantly improve their online presence and generate results, while the last few stages are designed for bigger, more ambitious companies. The Roadmap is easy to follow, and everyone, from a one-person show to a large company with a marketing team of 40 people, can benefit from it.

Reporting and Educating

We believe in showing people the value of our services before starting to do the work. We provide free human-made reports and a 100% personalised, full-of-value consultation to help educate you and ensure you understand why we are doing what we are doing, what we are doing, and how we are doing it. You can use our frequent reports to improve your marketing efforts on your own or with our agency’s help without any commitment. Over time, this approach has helped us build a loyal client base and we’re now counting more than 250 active clients!

Holistic Marketing Strategies

Our agency is designed to be approachable and cater to businesses of all sizes, whether they are small businesses with 1-5 employees or an established company with 40-80 employees and a marketing team of 10-15 people. We offer a range of services, from single-service outsourcing to providing comprehensive marketing roadmaps that help businesses achieve their marketing targets. 

If you’re a small business owner, we can help with just one service or guide you through the entire Roadmap, making always sure your digital foundations are done correctly. We can also help train and recruit people. For bigger companies, once again, we help establish your marketing foundations correctly, then progress to stage two, stage three, stage four, and ultimately stage five, sales and marketing alignment – where we provide comprehensive roadmaps that align your sales and marketing goals. We understand that everyone needs help with at least one or two things you’re not doing enough of, and we’re here to help.

Remote Working & Human-Centric Culture

Last but not least…we’re all about our people and culture. We’re a digital marketing agency that has fully embraced remote work, so our team members can work from anywhere in the world. Our team is made up of talented individuals from 11 different countries, and we believe that our diversity is our strength. We have both experienced professionals and young talent, which creates a dynamic environment where everyone is encouraged to learn and grow. We’re committed to providing long-term opportunities for our team members and helping them develop both personally and professionally. 

The Roadmap was created to help businesses understand and navigate digital marketing. 

Marketing can be overwhelming, and this is why our roadmap provides a clear direction, making it easy for businesses to understand what they need to do to improve their online presence and generate results. We’ve always believed in providing value, educating our clients, and building long-term relationships, and that’s what we do. Click here to learn about the different stages of our roadmap and discover the services included in each stage. Alternatively, feel free to reach out if you have any questions.