Our backend optimization in simple terms

To succeed in SEO, having a fantastic product or service is just the start. One big edge you can have over competitors is having a fully optimized, user and bot-friendly, supercharged website. So we’re here to help you out –  after we’ve done our keyword research homework as part of our SEO roadmap, we dive into making both the back and front parts of your site even better. Too technical, you might think. Well, no. In this read, we’re all about the backend – we’ll break it down in easy terms so that you know what to expect and why.

What is Backend Optimization?

Imagine your website as a powerful engine. While you see the exterior (front-end), there’s a lot more happening under the hood (back end) that search engines care about. Backend optimization helps search engines, like Google, understand your website better. It is basically a set of secret instructions that only search engine robots can decipher.

The Book Reference

Still unclear what’s the backend optimization all about? Well, let’s put it in context. Think of your website as a book. The front cover is what everyone sees, but there’s a lot more going on inside – that’s the back end. It’s like the backstage of a theater – the audience doesn’t see it, but it’s crucial for the show. Search engines like Google are the audience for your website. They send out little helpers called “bots” to explore your website. These bots read the back-end stuff to figure out what your website is all about. If they can’t understand it, it’s like a book with a secret code – they won’t know what’s inside.

Why Does it Matter?

These secret instructions we mentioned above guide bots to explore, categorize, crawl, and organize your website’s content. If they can’t understand your backend, it’s like handing them a map with no directions. Your website could get lost, no matter how great it looks on the outside
“In simple words, backend SEO is all the stuff you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.”
Frontend vs. Backend Optimization

What you see

  • Visible to users
  • Involves design, layout, and user experience
  • Includes content quality, keyword usage, and meta tags
  • Focuses on improving page load speed
  • Affects user engagement and retention
  • Enhances visual appeal and accessibility
  • Optimizes for mobile responsiveness
  • Helps with reducing bounce rates

What Google sees

  • Not visible to users directly
  • Deals with server-side aspects
  • Includes server performance, security, and indexing
  • Focuses on database optimization and server response time
  • Enhances website security and data protection
  • Manages server resources efficiently
  • Optimizes for handling traffic spikes
  • Contributes to overall website stability

How Does Our Backend Optimization Work?

The backend is a roadmap for these search engine robots. It tells them what your website is all about and where to find different things. Here are some things we do to create a clear SEO roadmap:

Fixing Errors

We make sure there are no mistakes in the “sitemap,” which is like a map that guides the bots.

Clean Console

We ensure there are no issues in the website’s “console” that could confuse the bots.

Robots.txt files

We set up a special file called “robots.txt” that tells the bots which parts of your site to check out – it allows all necessary pages to be viewed by search engines.


We add something called “meta information”- the users can see it, but it is mainly for search engines to understand the basics of what’s on the page.


We create catchy “title tags” that show up in search results and tell people what’s on each page.

Quick Previews

We craft “meta descriptions”- small paragraphs that summarize your pages on search results.

Picture Clues

We use “alt tags” to describe images and videos to the bots.

Structured Help

We add “structured data” so search engines can generate special snippets of your content and showcase them on Google search.

*And there’s more. But let’s not get too technical.

Backend Optimization Helps Google Crawl Your Website

Here’s the cool part: When your website’s backend is all set, it helps the bots rank your site on Google. And when that happens, your website shows up when people search for stuff online. So, even though it’s all techy behind the scenes, it makes your website appear in front of the world.

Why Backend and Frontend Go Together

Just like a car needs both a strong engine and a sleek exterior, your website needs both a robust backend and an appealing front end. They work together to help your website be found and rank better in Google search results. Not sure what the front end is about? Well, we’ve prepared another service-dedicated blog post to keep you up-to-date about everything we do. So read more about our frontend optimization here. ​​If you have any questions, just ask. Till the next one, cheers.


Keyword research isn’t just about discovering random words; it’s about uncovering strategic keywords that can profoundly impact your website’s performance. Our marketing experts are here to guide you through it all. If you have any questions or need assistance in developing a tailored keyword strategy for your business, feel free to reach out to us. We’ll schedule a free consultation, and we can dive into the nitty-gritty of your business and devise a winning SEO roadmap.