Should I choose WordPress or Shopify?

When you want to make a website, one of the big decisions is picking the right platform. There are lots of options out there, but two of the most popular ones are Shopify and WordPress. Let’s take a closer look at both so you can decide which is best for you.

wordpress vs shopify

Choosing the Right Platform for Your Website

Both Shopify and WordPress are popular website platforms widely used by businesses to create their online presence. In this comparison, we’ll look at the pros and cons of each, including which one is better for SEO and much more. Whether you need B2B ecommerce platforms, web trader platforms, or simple website platforms, we’ll discuss them all.

We’ll also talk about which platform is easiest for building a website, the most popular choices, and common platforms used for ecommerce, so, if you’re unsure whether to use Shopify or WordPress or which is better for selling or simply being found online, we’ll help you decide. Let’s get started!

Shopify vs. WordPress Overview

Shopify is a popular and user-friendly e-commerce platform that has been facilitating the creation and management of online stores since 2006. It offers a range of features, including website design tools, inventory management, secure payment processing, and a library of apps and themes for customization. Shopify caters to businesses of all sizes, with various pricing tiers and scalable options, while it has an intuitive interface that’s accessible to beginners and robust capabilities which particularly appeal to experienced e-commerce professionals.

WordPress, established in 2003, is a versatile content management system and website-building platform. It has a user-friendly interface, extensive customization options through themes and plugins, and robust community support. It’s ideal for creating a blog, a business website, or an e-commerce platform, as it provides all the necessary tools and resources for your project, with a few extra customization options.

Shopify vs. WordPress

Ease of Use

Shopify’s ease of use is a standout feature, and setting up an online store is incredibly user-friendly. The platform’s interface is visually intuitive and guides you through the process of customizing your store, adding products, and managing inventory. The drag-and-drop features make it accessible even for those with no coding knowledge, however, this simplicity can come at the cost of some advanced features and customization options.

WordPress is renowned for its user-friendliness when creating traditional websites, however, when it comes to e-commerce, it can be less straightforward. To set up an online store, you typically need a WooCommerce plugin. While WooCommerce is user-friendly, it does require a bit more technical expertise than Shopify. Customization options in WordPress are vast, but it’s important to note that this can be overwhelming for beginners. The flexibility in design and function is excellent, but it may require more time and effort to learn.

Design and Customization

With Shopify, you get access to professionally designed templates that look great and work well on mobile devices, plus you can easily customize your store’s appearance using simple design tools. For example, you can change the layout, fonts, and colors to match your brand. Even if you’re not a tech expert, you can still create a stylish and functional store. And if you want more advanced customization, there are marketing agencies that can help with custom Shopify theme development.

On the other hand, WordPress offers a wide range of themes and plugins, including WooCommerce for e-commerce. This gives you a lot of flexibility in designing your site, as you can choose from many different themes and add plugins to add features like payment gateways or product galleries. Basically, if you’re comfortable with design or coding, you have the freedom to create a truly unique store. However, the abundance of options in WordPress can be overwhelming for beginners, and it may take more time to learn compared to Shopify.

Ecommerce Features

Shopify stands out as a dedicated e-commerce platform, offering a wide range of built-in features tailored for online retail. From inventory management to secure payment gateways, Shopify has everything you need to run your store smoothly. Plus, its extensive app store allows you to enhance your store’s capabilities with additional add-ons. This all-in-one approach simplifies e-commerce management and ensures reliable performance, crucial for businesses with high transaction volumes.

On the other hand, WordPress, with its WooCommerce plugin, provides a comprehensive e-commerce solution. While WordPress offers unparalleled flexibility and customization options, you may need to install additional plugins to match Shopify’s out-of-the-box functionality. This means more control over your store’s features, but it also requires more setup and maintenance. However, for those with specific e-commerce needs willing to invest time in setup, WordPress offers a cost-effective solution packed with features.

wordpress woocommerse plugin

SEO Friendliness

Shopify and WordPress both offer strong SEO capabilities. Shopify provides essential on-page SEO features like custom title tags and meta descriptions, along with technical optimizations for page speed and mobile responsiveness. However, for more advanced SEO options like altering canonical tags, WordPress offers a wider range of plugins, such as Yoast SEO and Rank Math, allowing for greater control over SEO settings.

wordpress vs shopify chart


Shopify prioritizes the security of your online store by taking proactive measures. These include managing SSL certificates, ensuring automatic updates, and maintaining PCI compliance standards. This hands-off approach means that Shopify handles most security aspects for you, giving you peace of mind knowing that your store is protected from potential threats. However, it’s important to note that this level of security also means you have limited control over security measures. 

On the other hand, WordPress security relies heavily on factors like your choice of hosting provider and the plugins you install. While there are various security plugins available for WordPress, the overall security level of your site is only as strong as its weakest link. This means that achieving a high level of protection requires active management on your part, including staying vigilant with updates and implementing best security practices.

Customer Service & Multilingual Support

Shopify stands out for its exceptional customer support, available 24/7 through various channels such as live chat, email, and phone. Their responsive and knowledgeable support team, coupled with an active community forum, ensures users receive immediate assistance and valuable insights. Additionally, it offers support and maintenance packages for merchants seeking extra assistance.

Regarding multilingual support, Shopify offers built-in translation features, allowing users to create multilingual websites by translating their store content. While convenient for businesses targeting international markets, it may lack the customization and SEO optimization offered by dedicated multilingual plugins available for WordPress. In contrast, WordPress provides a variety of multilingual plugins like WPML, Polylang, and Weglot, offering extensive capabilities for translating website content and managing language-switching. These plugins cater to businesses with global reach, providing a flexible and customizable solution for building multilingual websites.

Scalability, Ownership and Control

Now, when considering the growth of your online business, Shopify and WordPress take different routes. Shopify is ideal for smaller businesses because it can handle a significant number of products and visitors. However, as your business expands, you may find yourself needing to upgrade your plan, which could lead to increased costs.

On the flip side, WordPress caters to businesses of all sizes, as you have more control over how your website grows and where it’s hosted. This means you can choose hosting providers that offer scalability options, ensuring your website can expand alongside your audience and product range. While this provides greater flexibility, it also means you’ll need to take a more active role in managing your resources.

wordpress vs shopify pros and cons

Conclusion – So, which platform should you choose?

It really depends on your specific needs: Shopify is a great option if you’re looking for something simple and easy to set up and manage. It’s perfect for beginners and those who want to get their online store up and running quickly. On the other hand, if you value control and customization options, WordPress could be the better option. 

Both Shopify and WordPress have their unique strengths and weaknesses, so it’s important to consider your needs and weigh the pros and cons of each before making a decision. If you need help deciding, consider booking a call with our experts who can provide personalized advice tailored to your specific situation. We’ll discuss your needs, conduct a competitive analysis, and help you determine which platform best showcases your products and offerings in your industry and niche.