Success Story Overview
Top Style
Becoming a top provider of salon equipment in Ireland
At The Roadmap, we love a challenge. So, when Top Style approached us to help them become the go-to provider of quality salon equipment in Ireland, we pulled out all the marketing stops. Our strategy encompassed a comprehensive website overhaul, a robust SEO campaign, and a tailored social media plan.
Redesigning the website
First things first, we designed and developed a brand new online store equipped with a consultation forum, brochure tool, and more. The moment we launched the new website, with expert design and a wide range of quality products on offer, Top Style experienced a significant increase in sales.
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Website Transformation Timeline
Website Success Story
Witness the transformation of Top Style’s website
Learn how our website redesign and optimization strategies enhanced user experience and drove tangible results, boosting Top Style’s Google rankings in just 3 months.
Optimising for SEO
Our team delved into extensive research on Top Style’s target demographic and the keywords that resonated with their audience and products. We strategically incorporated these keywords throughout their website and crafted engaging blog content to further enhance their online visibility. Additionally, we leveraged our basic SEO strategy, registering Top Style on reputable sites across the web, reinforcing their SEO prowess.
Before SEO
May 2021
Where they ranked before we started
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Exclusive Hair Salon
Equipment Ireland Past 50th -
Where to buy Salon
Equipment in Ireland Past 50th -
Nail Salon Furniture in Ireland Past 50th
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Salon Equipment in Ireland Past 50th
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Hair Salon Furniture Ireland Past 50th
After SEO
June 2023
Where they ranked after
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Exclusive Hair Salon
Equipment Ireland 3rd -
Where to buy Salon
Equipment in Ireland 4th -
Nail Salon Furniture in Ireland 4th
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Salon Equipment in Ireland 4th
-
Hair Salon Furniture Ireland 6th
Our SEO Essentials
Keyword Research
We conducted strategic keyword research to identify the most relevant and high-impact keywords for the business.
Front & Backend SEO
We did frontend and backend optimisation of the website using the identified keywords to improve search engine visibility.
Website Boost
We redesigned and then registered the website on notable directories and industry-specific platforms to increase visibility and attract targeted traffic.
GMB Profile
We created their Google My Business profile with high-quality images and SEO-optimised descriptions to enhance local search presence.
SEO Optimization
We developed an SEO content and blogging strategy, incorporating the identified keywords to create engaging and optimised content.
Link Building
We created a link-building strategy to establish high-quality backlinks from reputable websites, improving the website’s authority and search rankings.
Ongoing SEO
We continue with content production to maintain a consistent flow of fresh and relevant content, appealing to both users and search engines.
SEO Success Story
Uncover the strategies behind remarkable rankings
Discover how we brought Top Style from the online shadows to the top spots on Google in just 3 months after implementing our seo strategies.
Crafting a social media strategy
To elevate Top Style’s brand identity and reach a wider audience, we took a deep dive into their existing social media presence. Our design team worked closely with Top Style, ensuring that their brand was showcased at the highest level while highlighting their key products. Together, we developed a comprehensive posting strategy that included strategic use of hashtags and optimal posting times.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
Book A Free Consultation
Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.
Book A Free Consultation
Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.
