Success Story Overview

Top Style

Becoming a top provider of salon equipment in Ireland

At The Roadmap, we love a challenge. So, when Top Style approached us to help them become the go-to provider of quality salon equipment in Ireland, we pulled out all the marketing stops. Our strategy encompassed a comprehensive website overhaul, a robust SEO campaign, and a tailored social media plan.

Redesigning the website

First things first, we designed and developed a brand new online store equipped with a consultation forum, brochure tool, and more. The moment we launched the new website, with expert design and a wide range of quality products on offer, Top Style experienced a significant increase in sales.

Website Transformation Timeline

Week 1
We designed and submitted the new website specifications for approval.
Week 2
The construction of the new website commenced.
Week 8-10
We integrated the online shop, quote functions, and a consultation tool.

Website Success Story

Witness the transformation of Top Style’s website

Learn how our website redesign and optimization strategies enhanced user experience and drove tangible results, boosting Top Style’s Google rankings in just 3 months.

Optimising for SEO

Our team delved into extensive research on Top Style’s target demographic and the keywords that resonated with their audience and products. We strategically incorporated these keywords throughout their website and crafted engaging blog content to further enhance their online visibility. Additionally, we leveraged our basic SEO strategy, registering Top Style on reputable sites across the web, reinforcing their SEO prowess.

Before SEO

May 2021

Where they ranked before we started

  • Exclusive Hair Salon
    Equipment Ireland
    Past 50th
  • Where to buy Salon
    Equipment in Ireland
    Past 50th
  • Nail Salon Furniture in Ireland Past 50th
  • Salon Equipment in Ireland Past 50th
  • Hair Salon Furniture Ireland Past 50th

After SEO

June 2023

Where they ranked after

  • Exclusive Hair Salon
    Equipment Ireland
    3rd
  • Where to buy Salon
    Equipment in Ireland
    4th
  • Nail Salon Furniture in Ireland 4th
  • Salon Equipment in Ireland 4th
  • Hair Salon Furniture Ireland 6th

Our SEO Essentials

Keyword Research

We conducted strategic keyword research to identify the most relevant and high-impact keywords for the business.

Front & Backend SEO

We did frontend and backend optimisation of the website using the identified keywords to improve search engine visibility.

Website Boost

We redesigned and then registered the website on notable directories and industry-specific platforms to increase visibility and attract targeted traffic.

GMB Profile

We created their Google My Business profile with high-quality images and SEO-optimised descriptions to enhance local search presence.

SEO Optimization

We developed an SEO content and blogging strategy, incorporating the identified keywords to create engaging and optimised content.

Link Building

We created a link-building strategy to establish high-quality backlinks from reputable websites, improving the website’s authority and search rankings.

Ongoing SEO

We continue with content production to maintain a consistent flow of fresh and relevant content, appealing to both users and search engines.

SEO Success Story

Uncover the strategies behind remarkable rankings

Discover how we brought Top Style from the online shadows to the top spots on Google in just 3 months after implementing our seo strategies.

Crafting a social media strategy

To elevate Top Style’s brand identity and reach a wider audience, we took a deep dive into their existing social media presence. Our design team worked closely with Top Style, ensuring that their brand was showcased at the highest level while highlighting their key products. Together, we developed a comprehensive posting strategy that included strategic use of hashtags and optimal posting times.

What Our Clients Say

What Our Clients Say

Book A Free Consultation

Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.

Book A Free Consultation

Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.
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