What's our SEO keyword ranking reports all about?
How is your website doing in search results? Are your keyword rankings going up or down? Let’s get straight to it. Our SEO keyword ranking reports are like scorecards for your website’s performance on search engines. They provide insights into the position of your website on search engine results pages (SERPs) and Google Maps for specific keywords. Essentially, they help you figure out if your website appears on page one or page 100 of search results for phrases related to your business. But why does this matter?
Why We Track Your Keyword Rankings
You’re not alone in the online world. It’s a crowded marketplace, and your competitors are like other businesses on the same street. Our reports let us spy on them. We can see which keywords they’re ranking for and which pages are doing well for them. Imagine you own a pizza shop, and there’s another pizza place across the street. You’d want to know if they’re getting more customers, right? Our reports help us do just that for your online competition.
Our Ongoing Monitoring Process
Six Factors Influencing Your SEO Ranking
1. Keyword Selection: These are the words people use to find what they need online. If you're a travel agency, we'd choose keywords like "best travel deals" or "family vacation packages" to attract travelers.
2. Quality of Content: Content is king in the digital realm. Our reports assess the quality of your content and recommend improvements.
3. Expertise and Trustworthiness: The E-A-T factor (Expertise, Authoritativeness, Trustworthiness) plays a big role in ranking. Just like customers trust a certified mechanic to fix their cars, Google trusts websites that demonstrate expertise. For instance, if you're offering financial advice, you must show that you're knowledgeable in the field.
4. Backlinks: Ah, link building! Think of backlinks as recommendations from other websites. It's like friends telling others about a great restaurant. Google sees these recommendations as a sign that your site is credible.
5. Site Structure and Design: Your website's structure and design are like the layout of a store. Customers (website visitors) should find what they need easily. If your site is confusing, they might leave.
6. User Experience: This is about how comfortable and enjoyable it is for visitors to use your website. A user-friendly site is like a friendly store where customers feel welcome and can quickly find what they want.