Everything you need to know about our SEO audit
Our SEO Roadmap begins with crucial step – the SEO audit. Ensuring a strong foundation is in place, we meticulously examine every aspect of your website, from its performance and rankings to user experience, front-end, back-end, and content. Following this comprehensive evaluation, we provide you with a detailed report containing actionable insights and recommendations for improvement. In this article, we’ll discuss all about the SEO audit process, helping you with everything you need to know when signing up for our SEO services.
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Chrisa - August 24, 2023
- 2:22 pm
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Chrisa
- August 24, 2023
- 2:22 pm
What is an SEO Audit?
If your website is struggling to secure a prominent position in search engine rankings, it may be due to underlying SEO issues. An SEO audit is a powerful tool designed to identify and rectify these issues, potentially catapulting your rankings and driving organic traffic. This thorough examination assesses the optimization level of your website for search engines, pinpointing areas for improvement. Think of it basically as a health check for your website’s search engine visibility. It is especially valuable before significant SEO strategies or a website redesign.
Why You Need an SEO Audit - Key Benefits
- Comparison and Continuous Improvement
Measure your website’s prowess against your competitors, using the audit’s insights to bolster your SEO strategy. Optimize for better conversion rates, and heighten overall website performance.
- Early Detection of Potential Issues
Nipping problems in the bud is always a good thing. An SEO audit acts as a vigilant eye, spotting potential hurdles at an early stage and preventing their escalation into larger complications.
- Elevating User Experience
A seamless and engaging browsing experience is paramount for retaining visitors. Through an audit, you can pinpoint and rectify issues that might hinder user interactions, ensuring your website captivates and satisfies your audience.
- Maximizing Return on Investment (ROI)
Uncover hidden gems of SEO opportunities that have the potential to amplify your return on investment. An audit reveals avenues to make the most of your resources, leading to enhanced digital performance.
- Tailoring Your SEO Strategy
The insights derived from an audit act as a compass for refining your SEO strategy. Armed with data-driven revelations, you can strategically maneuver your efforts to align with current trends and industry best practices.
- Effective Stakeholder Communication
Demonstrating the significance of SEO to your business stakeholders becomes more potent with the ammunition of an audit. Clear and tangible findings empower you to convey the impact of SEO.
Tools for an SEO Audit
For a smooth start, we utilize two tools that cover the essentials: Ahrefs Webmaster Tools (AWT) and Google Search Console (GSC). These tools provide valuable insights into your website’s performance, search queries, and more.
The Importance of Regular Website Audits
Your website functions as the central hub for your online brand. Regular audits ensure its continuous health and vitality. Considering that websites undergo constant changes, such as adding or removing content, regular audits are essential. We recommend conducting audits at least once a year to address critical issues promptly and maintain your website’s optimal performance.
Types of SEO Audits
These audits are not one-size-fits-all; rather, they encompass distinct categories, each shedding light on specific facets of your website’s optimization. From examining on-page elements that directly impact search engine rankings to delving into technical intricacies and analyzing off-page factors, different types of SEO audits provide a comprehensive overview of your website’s health – let’s see briefly what each type is about, and trust us, there’s way more, but let’s not go too technical.
1. On-page SEO
On-page SEO audits encompass elements within your control that influence your website’s search engine ranking. Key components include:
- Keyword Research
To improve your content’s ranking, thorough keyword research is essential. We analyze top-ranking competitor websites to understand their focus and ensure your content aligns with user search intent.
- Internal Linking
It facilitates search engine and user navigation by strategically linking pages within your site. Internal links enhance crawlability and provide an SEO advantage.
- Sitemaps
We monitor and implement both HTML and XML sitemaps to aid search engine crawlers in discovering all pages on your site. HTML sitemaps assist visitors in navigation.
2. Technical SEO
Technical SEO audits delve into the intricate technical aspects of your website. Crucial considerations include:
- Page Speed
We ensure fast-loading pages for an optimal user experience. Pages that load quickly enhance visitor satisfaction and positively impact rankings.
- Mobile-friendliness
In the mobile-centric digital landscape, having a responsive and mobile-friendly website is imperative for retaining and attracting users.
- Site Security
A secure website is a necessity, not only for user trust but also as an SEO ranking factor. Protect your visitors’ data with encryption.
3. Off-page SEO
By engaging in a rigorous and multi-faceted audit process, we empower you with insights that enable strategic decision-making, optimize user experience, and bring better Google Rankings. Our comprehensive SEO audit process involves several key steps. Here’s what we do.
The 3 pillars of good SEO:
Technical
Help search engines find and understand the value in your site
On-Site
Useful content that meets your user’s need, implemented using best SEO practices
Off-Site
Building relevant, high quality backlinks that grant authority to your website
What’s Included in Our SEO Audit
By engaging in a rigorous and multi-faceted audit process, we empower you with insights that enable strategic decision-making, optimize user experience, and bring better Google Rankings. Our comprehensive SEO audit process involves several key steps. Here’s what we do.
- 1. Run Your Website through an Audit Tool
To initiate the audit, we harness advanced tools designed to assess various dimensions of your website’s performance. From analyzing your competitors to scrutinizing technical aspects and gauging SEO indicators, this tool-driven assessment provides a holistic overview of your digital landscape.
- 2. Identify Technical Errors
Our team of specialists meticulously examines technical glitches that might impede optimal user experiences and hamper conversion rates. This includes addressing issues related to site performance, loading speed, and mobile responsiveness, ensuring robust security measures are in place.
- 3. Uncover SEO Problems
A deep dive into on-page factors that significantly impact your search engine rankings is a crucial aspect of our audit. We scrutinize elements such as meta descriptions and image alt text, ensuring that they align with best practices and contribute positively to your online visibility.
- 4. Evaluate Design and UX
Your website’s overall design and user experience (UX) are pivotal for attracting and retaining visitors. Our audit scrutinizes these aspects to ensure they align with industry best practices and meet your users’ evolving expectations.
- 5. Analyze Website Content
Content remains at the core of your digital presence. Our audit involves an in-depth analysis of your website’s content, including blogs and pages. By assessing your content’s quality, relevance, and effectiveness, we gain insights into how well it resonates with your target audience.
- 6. Discover Content Gaps and Opportunities
Identifying areas where your content can be enhanced and new opportunities can be seized is a pivotal outcome of our audit. We aim to provide you with a roadmap for refining your content strategy and capitalizing on unexplored avenues for engagement.
- 7. Provide Competitive Insights
Understanding your competitive landscape is essential for informed decision-making. Our audit offers valuable insights into your competitors’ performance, enabling you to refine your strategies and gain a competitive edge.
- 8. Generate a Checklist and Recommendations
The result of our audit process is a personalized report that presents all identified issues in a comprehensive checklist format. Moreover, this report doesn’t stop at identifying problems—it also equips you with actionable recommendations for improvement, empowering you to implement effective solutions.
What to Expect During and After an SEO Audit
When you first contact us, the initial audit is like a thorough check-up for your website and your competitors. We’ll carefully review your current website and discuss ways to make it even better. Don’t worry if you don’t have a website yet – we can chat for free about your business needs and create one that fits perfectly, showcasing your products and services the way they should be.
Once you ask for our free audit report, we’ll send it to you in 3 to 5 business days. After that, we’ll have another chat to discuss what we found. We promise to keep things simple and explain everything without using fancy marketing words.
If you decide to work with us, we’ll start with Stage 1, The Foundations. Check our dedicated blog post to know exactly what to expect from this stage here. Then, we’ll guide you through our marketing roadmap step by step. And remember, when you’ve completed the first part and your business is doing well, especially with SEO, we’ll do more audits. They’re so crucial they never stop.
These follow-up audits usually take around 2 to 6 weeks to provide us with actionable SEO findings. So, we’re basically monitoring your website’s performance and health to make sure you stay ahead of the competition, meeting your marketing goals. Continuously. Our SEO experts will keep carefully looking at your website and find ways to make it even better. Note we’ll keep you updated every couple of weeks with personalized reports and let you know about any good opportunities we find. This helps your website get even better while we’re checking things out.
Your SEO Roadmap Begins with an Audit
Hope that was all helpful. Now that you know everything about our SEO audit, to kickstart your journey, we offer a free report (what I mentioned above) that outlines the necessary improvements to optimize your website. Fill out this form and get yours.
