Success Story Overview
Genevieve Ryan
Boosting a dance academy’s digital personality
Genevieve Ryan Dance Academy wanted a website that reflected their brand and enabled them to offer dance classes online. They also wanted to ensure that their dance academy could be easily found on Google when people searched for keywords like “dance classes in Galway” and “dance classes in Connacht.” To achieve this, they applied for the Trading Online Voucher, which funded 50% of their project costs.
Creating a User-Friendly Experience
The old website did not adequately represent the dance academy’s quality of service and brand image. Our team redesigned the website to align it with Genevieve’s vision and create a user-friendly experience for visitors. We added a built-in booking system that allows people to book and pay for classes online with ease, giving the website a unique personality that went beyond the typical dance class website template.
Improving Google Rankings
To enhance the website’s visibility on Google, we implemented advanced SEO strategies to rank higher for target keywords like “online dance classes Galway” and “kids dance classes Galway.” We made the website fully responsive to all mobile devices, which increased conversion rates. By the end of our SEO implementation, Genevieve ranked in the top 3 search results for competitive keywords.
Before SEO
November 2020
Where they ranked before we started
-
kids dance classes Galway 21st
-
dance classes in Galway 36th
-
online dance classes Galway 20th
-
teen dance classes Galway 26th
-
Adult dance classes Galway 28th
-
hip hop dance classes Galway 22nd
-
contemporary dance classes Galway 22nd
After SEO
May 2023
Where they ranked after
-
kids dance classes Galway 1st
-
dance classes in Galway 2nd
-
online dance classes Galway 2nd
-
teen dance classes Galway 2nd
-
Adult dance classes Galway 2nd
-
hip hop dance classes Galway 2nd
-
contemporary dance classes Galway 2nd
Website Success Story
Creating an impactful web design to attract customers
When Genevieve Ryan approached us, her dance school’s website was not offering a streamlined experience. After the website redesign, she now boasts a modern and visually appealing design that properly showcases her dance school’s variety of classes and accolades. Here’s how we did it.
SEO Success Story
Achieved Top Google Rankings in Galway
Genevieve Ryan saw a significant increase in traffic, enquiries, and class sign-ups via their website after implementing our dance school SEO services. In just a few weeks, we took her from invisible online to ranking first for keywords such as ‘contemporary dance classes Galway’, ‘online dance classes Connacht’ and many others. Here’s how we did it.
Higher
conversion rates
Brand
recognition
Increased
inquiries
Ongoing SEO Improvements
Everlasting results
Genevieve Ryan Dance Academy’s online presence was revitalized, resulting in more new clients booking classes through the new online function. They also saw a noticeable increase in brand recognition and inquiry rates. Our team continues working with Genevieve, developing professional video content and a blog targeting keywords further and using advanced and targeted SEO and marketing strategies to enhance their online presence.
Over 90% of businesses lack proper implementation of online essentials.
First, you need to be found online and then be chosen. Start with the online foundations that need to be set right.
Try our free report
Get a human-made, completely free website report. Our team will analyze your keyword rankings, your website design, and user experience and compare your online presence to your competitors, giving you valuable insights into your business.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
