Digital PR Success Story
Achieving a well-deserved digital presence
Let’s take a closer look at how we helped one of our oldest clients, Kevin’s, Moyo Hair and Beauty, achieve unprecedented success through our social media and digital PR services.
The challenges
In a highly competitive industry in Dublin, with hundreds of other salons vying for attention, it can be difficult to stand out and reach your target audience. Without a solid online presence and effective marketing strategies, you risk falling behind and losing valuable customers. Through our comprehensive digital PR services, we can help you reach a wider audience, build a stronger brand, and ultimately improve your digital presence.
Marketing Essentials
Building a strong foundation
Before working with Kevin, we helped him revamp their website with search engine optimisation (SEO) and other crucial updates. We also assisted with monthly newsletters, gift vouchers and product promotions, videography and photography, email marketing, and training. Our team even helped them use their customer relationship management (CRM) system effectively.
Community & awards
To establish a close-knit partnership with the team, we assigned a dedicated team member, Christina, to keep everyone on the same page and ensure smooth collaboration. Christina’s role went beyond just keeping everyone updated. She actively participated in brainstorming sessions, provided feedback on ideas and strategies, and helped us create impactful social media content. This close collaboration and teamwork paid off when Moyo Hair and Beauty won multiple awards.
Social media & website features
Our efforts to promote Moyo Hair and Beauty on social media were enhanced by the positive reviews, videos, and other content we helped create. We added Instagram widget reviews and team pages to showcase their expertise and high-quality imagery. So, we arranged high-end photography and videography for Moyo’s website and social media, ensuring they proudly represent their brand. Our videographers also captured their salon’s and services’ essence, breathing some life into their feed.
Our key strategies & SEO tactics
Website & SEO
We created a new, visually stunning website and optimised it for search engines to improve their online visibility.
Email marketing
We helped Moyo Hair & Beauty stay top-of-mind with their clients through regular newsletters and email marketing campaigns.
Social Media
We created high-quality video and photo content to showcase their work and helped them win multiple awards through our social media campaigns.
Gift Vouchers
We helped Moyo promote their gift vouchers and product lines, resulting in increased sales and customer engagement.
GMB
We optimised their Google My Business profile, adding high-quality imagery that showcased their services, facilities, and overall aesthetic.
Training
We provided training and support to help the team effectively use their CRM, newsletters, and other marketing tools.
COVID-19 challenges
Despite the challenges of COVID-19 and the subsequent lockdowns, Moyo Hair and Beauty continued to see impressive results. Their website’s SEO ranking soared from page four to second, and their salon experienced a flood of new customers once they were able to reopen. Their salon saw a flood of new customers and referrals, with a retention rate of 85%. Their retention rate remained high, and they continued to attract new customers through referrals and positive online reviews.
Schedule a free consultation
The sooner you act, the sooner you can start seeing real results. Book a call with us today, and let us explain how our comprehensive digital PR and social media services can help your business stand out in your target market.
Schedule a free consultation
The sooner you act, the sooner you can start seeing real results. Book a call with us today, and let us explain how our comprehensive digital PR and social media services can help your business stand out in your target market.
