Success Story Overview
Moyo Hair & Beauty
How we revamped Moyo’s digital presence
In 2019, our marketing director Rory stumbled upon Moyo Hair & Beauty while walking around Dublin and decided to knock on their door. Kevin, the owner, was hesitant at first, but Rory explained that he wanted to help. Kevin had recently ended a contract with a social media team and was struggling with his online presence. He was not getting enough new customers and had no online visibility. Rory suggested revamping the website, optimising it for SEO, and managing their social media to attract more customers.
Our goals & challenges
When we first met Kevin and the Moyo team, we were excited to help them achieve their goal of creating a sustainable yet luxurious online presence. They were looking to revamp their website and attract more customers through online channels. However, their old website was outdated and not optimised for SEO. So, we got to work and built them a brand-new website with an online store. We also revamped their social media strategy, which helped them to increase their online product sales even during the pandemic.
Building a new website
We built a new website for Moyo that showcased their exclusive brand and eco-friendly ethos, with a focus on their premium products and services. This site was built with all the best SEO design practices in mind, including making it responsive across all mobile devices.
Week by Week Process
Reaching the Top of Google Search
Our aggressive external SEO strategy saw Moyo soar up the Google rankings for keywords such as “hair salon in Dublin” and “hairdresser in Dublin,” resulting in Moyo holding the top spot and continuing to be found by more and more users. This has increased awareness, and new customer intake has risen by over 20%.
20%+
New customer intake and increased brand awareness
Top Rankings
For competitive keywords such as "eco-friendly hair salon in Dublin"
Where They Ranked Before & After We Worked on SEO
Before SEO
February 2020
Where they ranked before we started
-
eco-friendly hair salon in Dublin 25th
-
sustainable hair care in Dublin 38th
-
Organic hair salon in Dublin Past 50th
-
Sustainable salon in Dublin 29th
-
eco-friendly hair care
products in Dublin Past 50th
After SEO
May 2023
Where they ranked after
-
eco-friendly hair salon in Dublin 1st
-
sustainable hair care in Dublin 1st
-
Organic hair salon in Dublin 1st
-
Sustainable salon in Dublin 3rd
-
eco-friendly hair care
products in Dublin 15th
Where They Ranked Before & After We Worked on SEO
How We Improved Moyo’s Google Rankings
After some in-depth research and planning, the SEO strategy was put into action. Fast forward a couple of months and things really began to heat up. Moyo started to experience higher call volumes, bookings, and online product sales.
From Social Media Existence to Social Media Life
Moyo’s social media existed, but we knew that to exist is not to live. So, we breathed some life into their feed, resulting in tremendous results. In this industry, graphics are everything. So, we arranged high-end photography and videography for Moyo’s website and social media, ensuring that they represent their brand proudly. Now that regular and planned posting has worked magic, we will continue to increase their social media presence.
Improving Local SEO with GMB
GMB is a powerful tool that allows businesses to manage their online presence across Google Search, Maps, and Shopping. With this resource, businesses can connect with customers, post updates, list products and services, and more. By improving their local SEO through their Google Business Profile, Moyo Hair & Beauty was able to increase their visibility to potential customers in their area.
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."
"They are so professional and organised. Even better, they have made it very stress free and simple for me."
"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."
"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."
Previous
Next
Schedule a Free Consultation
Schedule a consultation with us if you want to learn more about how we helped Moyo Hair & Beauty improve their website, SEO, and social media presence. We’d be happy to do the same for your business.
Schedule a Free Consultation
Schedule a consultation with us if you want to learn more about how we helped Moyo Hair & Beauty improve their website, SEO, and social media presence. We’d be happy to do the same for your business.
