What is link building & how does it work?
-
Chrisa
So, What's Link Building All About?
Link building is the art of connecting your website with other websites or your own through hyperlinks. But it’s not just about discovery; it’s also about quality assessment. Think of good links as votes of confidence from other websites. Google sees these votes as a sign that your content is valuable and trustworthy. However, not all links are assessed equally. Over time, Google has become pretty good at spotting artificial or unnatural linking patterns. It’s like the engine’s way of saying, “Hey, we’re looking for genuine, helpful links, not sneaky tricks.” So, to avoid getting flagged, it’s essential to build links that are:
- Helpful: They provide value to users – so they learn.
- High Quality: They come from reputable sources, aka well-known websites.
- Natural: They flow naturally within your content – and not stuffed in.
- Contextual: They relate directly to the topic at hand, so you rank higher.
Internal vs. External Links
Internal Links
These are links within your website that connect different pages together. They're like signposts guiding users to related content on your site.
External Links
(Backlinks)
External links, aka backlinks, is when your website is linked on other websites to bring users BACK to your website (or vice versa).
Why is Link Building Important?
Link Quality - Not All Links Are Equal
Links, like brownies, come in different flavors, and some are more tasty than others. For instance, a link from a popular website carries more weight than a random link from a less popular site. Imagine you own a restaurant – getting a link from a restaurant review on a high-authority website like The Guardian or Tripadvisor is like hitting the jackpot. In contrast, a link from your aunt’s cooking school website, though well-intentioned, won’t do as much for your SEO or rankings.
So What Matters in Link Building?
1. Global Popularity
2. Local Popularity
3. Anchor Text
4. Link Context
5. Source of the Link
90% of marketers
use quality content as their core strategy for link building.
[Source - searchlogistics.com]
What We Do - Our Link-Building Strategy
Here’s the inside scoop on our link-building strategy – considering all the above, as part of our SEO roadmap, we research and register your website in over 30 reputable & niche-related websites. But that’s just the beginning of our marketing roadmap’s Foundations Stage.
We also take care of your internal linking strategy, weaving links into your blogs, landing pages, social media, email campaigns, and more. The result? This makes your website rank higher for target keywords which drives traffic, increases revenue, and grows your customer base. So, let’s start building those bridges. Till the next one!
