What’s a content strategy & why you need one
What's a Content Strategy Anyway?
Why Does Your Business Need a Content Strategy?
More Online Visibility
More Customer Engagement
The Four Phases of Content Strategy & Examples
- Planning: You decide what topics you want to cover, who your audience is, and what goals you want to achieve. Let’s say you run a travel blog. In the planning phase, you might decide to create content about budget-friendly travel destinations for families. You know your audience is parents looking for affordable vacation options, and your goal is to become a trusted resource for them.
- Creation: Once you have your plan in place, it’s time to start creating content. This is where you put your ideas into action. For our travel blog example, you’d start writing articles, gathering images, and maybe even creating videos about those budget-friendly family vacation spots.
- Maintenance: Content isn’t a one-and-done deal. It’s like taking care of a garden. You need to water it regularly to keep it thriving. In the maintenance phase, you’ll keep an eye on your content, making sure it’s still relevant and up-to-date. Let’s say you published an article about the “Top 10 Family-Friendly Beaches” a year ago. In the maintenance phase, you’d review it, check if any of the information has changed, and update it if needed. This keeps your content fresh and useful.
- Unpublishing: Sometimes, content needs to retire – like cleaning out your closet and getting rid of old clothes you don’t wear anymore. If you have blog posts that are no longer relevant or are just taking up space, it’s a good idea to remove them. This keeps your website tidy and ensures visitors only see your best and most helpful content.
Why Keeping Your Website Content Fresh is Essential
Building Trust with Your Customers
Blogs Improve Your Search Engine Ranking
Studies reveal that 70% of the traffic you get from online searches comes from longtail keywords with four words or more. Blogs help you figure out what other subjects you should write about to get even more visitors through search engines.
Boosting Domain Authority
The SEO Connection
Now, let’s talk about the SEO (Search Engine Optimization) aspect. Updated content is like a magnet for search engines. When your website regularly publishes fresh content, search engines crawl it more often. Think of this as search engines checking out your website to see if there’s anything new. When they find updated content, they re-index it, and this can lead to other pages on your site getting re-indexed too. Translation: improved SEO for your entire website.
How Often Should You Update?
Our Simple Content Strategy Process
Step 1: Define Objectives - Design Your Content Funnel
Before we even start creating content, we think about why we’re doing it. What’s the goal of each piece of content? Your audience will be at different stages, and your content should reflect that. For example, if you run a fitness blog, your goals might include getting new visitors, encouraging sign-ups for a fitness challenge, and eventually converting participants into paid subscribers. We also conduct thorough keyword research to understand what your audience is searching for and incorporate those keywords into your content to improve search engine visibility.
Curious about why keyword research is a crucial part of our SEO roadmap?
If your website isn't delivering the results you expect or if your potential customers can't find you for the products or services you offer, it's high time to rethink your keyword strategy. Read our blog to find out more.