What is conversion rate optimization (CRO)? At The Roadmap we get asked about conversion rate optimization (CRO) all the time. CRO is the process of getting more of your website visitors to do a specific action, like buy, sign up for a newsletter or fill out a contact form. Conversion optimization involves using tools and […]

Web Design Accessibility: Making your website inclusive In the world of digital design, making websites for everyone to use and enjoy is more important than ever. At our agency we believe in the power of inclusive web design – a practice that means all users, regardless of ability, can use and interact with your site

How to create a sitemap & common mistakes to avoid When we build or redesign your new website a sitemap is key. It’s more than just a list of pages; it’s a guide for search engines and users. Many clients ask about this so let’s talk about what to do and what to avoid with

What is a website sitemap, and why you need one When you choose to build a website from scratch with us, it’s easy to get caught up in the aesthetics and design elements—it’s all about visual appeal. However, one super important element that’s often overlooked and frequently asked about by our clients is the sitemap.

The power of information hierarchy in web design & UX Ever wondered why some websites just click with users while others seem to leave them scratching their heads? Well, it all comes down to something called information hierarchy – and it’s about time we shed some light on this. Facebook-square Instagram Linkedin Facebook-square Instagram Linkedin

5 core UX design principles for a great user experience As we’ve discussed quite a few times already, creating a great user experience (UX) is really important. And just like any innovative customer-centred approach, UX has its own set of principles, ensuring your website is not only user-friendly but also engaging and impactful. In this

What’s the difference between usability and user experience? So, you’ve probably heard the terms “usability” and “user experience” thrown around a lot, especially when it comes to designing websites or apps. But what do they really mean? And why are they so important for your online presence? Let us break it down for you. Facebook-square

Boost conversions with these UX tips for landing page design Your website needs to be inviting, intuitive, and optimized for conversion, and we’re not just talking about tweaking colors or rearranging buttons. Today, we’re focusing on UX (User Experience) tips to enhance your landing page design and boost conversions. UX optimization for landing pages is

5 Signs Your Site Has UX Issues SO! You’re feeling uncertain about your website’s user experience (UX), huh? Don’t worry, you’re not alone! We are here to help you understand what UX is, why it’s important, and how to check if your website needs some help – we can do that, too! A great website

How can regular website maintenance keep your site secure and SEO-friendly (Part II) As promised, we’re back with part II – all things website maintenance and why you need it. As previously mentioned, a neglected website is like a ship with a leak—it’s going down, and it’s going down fast. At the same time, security