7 reasons why SEO blogging is a must-have for your business
What Exactly is Blog SEO?
"Blogging is a vital part of digital marketing. It can increase your leads by 67% and get you almost 97% more links to your website."
7 Reasons Why Blogs Should Be Part of Your SEO Marketing Strategy
1. Blogs Increase Brand Visibility
2. Blogs Help You Rank for Relevant Keywords
3. Blogs Develop Brand Awareness and Trust
4. Blogs Can Boost Your Crawl Rate
5. Blogs Build Backlinks
6. Blogs Encourage Site Discovery
7. Blogs Generate Leads and Conversions
How Many Blog Posts Are Good for SEO?
Well, it’s not about quantity; it’s about quality. A successful blog relies on four main things: consistency, creativity, information, and uniqueness. Keep these pillars in mind as you create your blog posts, and you’ll be on the right track. Additionally, consistency is key, and studies show that having at least 24 well-crafted blog posts can boost your blog’s traffic by 30%. Imagine if you have more. Another thing to note is that longer posts, which provide valuable information, are generally better for SEO.
Our Blogging Process
During stage 1 of our marketing roadmap, the Foundations, we roll up our sleeves and dig deep into understanding better your business needs. We don our detective hats, run an SEO audit, and examine your competitors to identify content opportunities – we’re all about creating content that resonates with your audience, so we go the extra mile to find out what they’re searching for.
Our blog posts are crafted to speak to both humans and the mighty search engines. And the best part? We don’t just hit publish and forget about it. We monitor your targeted keywords like hawks and provide you with regular reports, so you’re always in the loop. Here’s our step-by-step approach.
- Find Niche Competitive Keywords: We identify keywords your audience is actively searching for.
- Write About Topics People Want: We create content that answers your audience’s questions and solves their problems.
- Get Search Intent Right: We make sure our content matches what people are looking for online.
- Create Quality Content: We follow Google’s guidelines for creating content that’s clear, easy to read, unique, and satisfying to your audience.
- Add Visual Assets: We use images, infographics, videos, and GIFs to make your content engaging.
- Optimize for On-Page SEO: We include your target keywords in strategic places and follow SEO best practices.
- Monitor Technical SEO Issues: We ensure that your blog is technically sound, including things like meta descriptions and internal links.
- Update Older Content & Repurpose: We keep your content fresh and turn older posts into new, valuable pieces.
Still contemplating whether investing in blogging services is the right move for your business?
Let us put your doubts to rest with the evidence of real, measurable success stories. Explore our case studies page and witness how we've helped countless clients ascend the ranks on search engine results pages (SERPs). These are not just stories; they are living proof of the transformative potential of our blogging strategies.