7 reasons why SEO blogging is a must-have for your business

So, you’ve already heard about content strategy and its role in our SEO roadmap. Now it’s time to address a burning question our clients often ask: “Does blogging really help with SEO?” – The short answer is yes, and here’s why. Blogs establish your online presence, showcase your industry expertise, and magnetize high-quality leads to every nook and cranny of your website. If you’re considering starting a blog for your business or simply want to understand what it’s all about, you’re in the right place.

What Exactly is Blog SEO?

Blog SEO is the art of crafting, optimizing, and publishing blogs that aim to rank prominently in search engines like Google and Bing. This isn’t a magic trick but a strategic process. It involves key steps such as performing meticulous keyword research, creating top-notch content, optimizing every aspect for on-page SEO, and building valuable backlinks.

"Blogging is a vital part of digital marketing. It can increase your leads by 67% and get you almost 97% more links to your website."

7 Reasons Why Blogs Should Be Part of Your SEO Marketing Strategy

1. Blogs Increase Brand Visibility

Blogging gets your name out there. It’s like putting up a big signpost with your brand’s name and what you’re all about. When you publish regular, relevant content, more people see your business, which can lead to more customers.

2. Blogs Help You Rank for Relevant Keywords

When you create blog posts that match what people are searching for on the internet, you have a better chance of showing up in search results. Think of it like this: if someone’s looking for “best running shoes,” and you sell running shoes, a well-written blog post on what to look for when buying running shoes could lead them right to your website.

3. Blogs Develop Brand Awareness and Trust

Imagine you’re in a bookstore (remember those?) looking for a book on a specific topic. You’re more likely to trust a book written by an expert, right? Blogging helps you become that expert in your industry. When people read your informative and helpful blog posts, they start to trust your brand.

4. Blogs Can Boost Your Crawl Rate

Crawl rate might sound a bit techy, but it’s essential. Search engines send out little bots to “crawl” websites and understand what’s on them. If your site has new content regularly (thanks to your blog), these bots visit more often, which can improve your overall website ranking.

5. Blogs Build Backlinks

Backlinks are like little roads that lead to your website. When other websites link to your blog posts, it’s like they’re giving your site a vote of confidence. The more “votes” you have (quality backlinks), the better your chances of ranking higher in search results.

6. Blogs Encourage Site Discovery

Every blog post is a new entry point for visitors to discover your website. Each post can focus on different topics or keywords, making it more likely that people searching for various things will find your site.

7. Blogs Generate Leads and Conversions

Ultimately, your blog can bring in more customers. When you provide valuable information in your posts, you’re more likely to turn visitors into leads and leads into paying customers.

How Many Blog Posts Are Good for SEO?

Well, it’s not about quantity; it’s about quality. A successful blog relies on four main things: consistency, creativity, information, and uniqueness. Keep these pillars in mind as you create your blog posts, and you’ll be on the right track. Additionally, consistency is key, and studies show that having at least 24 well-crafted blog posts can boost your blog’s traffic by 30%. Imagine if you have more. Another thing to note is that longer posts, which provide valuable information, are generally better for SEO.

Our Blogging Process

During stage 1 of our marketing roadmap, the Foundations, we roll up our sleeves and dig deep into understanding better your business needs. We don our detective hats, run an SEO audit, and examine your competitors to identify content opportunities – we’re all about creating content that resonates with your audience, so we go the extra mile to find out what they’re searching for. 

Our blog posts are crafted to speak to both humans and the mighty search engines. And the best part? We don’t just hit publish and forget about it. We monitor your targeted keywords like hawks and provide you with regular reports, so you’re always in the loop. Here’s our step-by-step approach.

  • Find Niche Competitive Keywords: We identify keywords your audience is actively searching for.
  • Write About Topics People Want: We create content that answers your audience’s questions and solves their problems.
  • Get Search Intent Right: We make sure our content matches what people are looking for online.
  • Create Quality Content: We follow Google’s guidelines for creating content that’s clear, easy to read, unique, and satisfying to your audience.
  • Add Visual Assets: We use images, infographics, videos, and GIFs to make your content engaging.
  • Optimize for On-Page SEO: We include your target keywords in strategic places and follow SEO best practices.
  • Monitor Technical SEO Issues: We ensure that your blog is technically sound, including things like meta descriptions and internal links.
  • Update Older Content & Repurpose: We keep your content fresh and turn older posts into new, valuable pieces.

Still contemplating whether investing in blogging services is the right move for your business?

Let us put your doubts to rest with the evidence of real, measurable success stories. Explore our case studies page and witness how we've helped countless clients ascend the ranks on search engine results pages (SERPs). These are not just stories; they are living proof of the transformative potential of our blogging strategies.

Start Optimizing Your Blogs Today

Blogging and SEO are a winning combo. If you’re ready to improve your Google rankings, let’s talk. Try our free report, and we’ll discuss your blogging needs. And if you wanna find out more about our content marketing strategies or have any questions about our roadmap stages, feel free to reach out. We’re always here to help. Cheers.