Core pages essential for a successful website roadmap

Welcome back to our website roadmap! Today, let’s talk about making websites work well. You see, when we design a website, the actual pages matter a lot. But which pages are super important for a great user experience and to show up well on Google, you may ask? Well, it’s all about finding the right balance. If we create designs without thinking about what people like and what Google looks for, visitors might skip your site and go to another. Now, there are six pages that every good website should have. Websites can be big or small, but having around four to 10 pages usually works best. Let’s break it down.

UX and SEO and Why They Matter in Website Roadmap

First, some context. A well-organized website structure is like a good map—easy to navigate and satisfying to explore. Why does this matter? Firstly, it makes things easy for visitors, allowing them to move around effortlessly and find what they’re looking for. Secondly, it’s a win-win for user experience (UX) and search engine optimisation (SEO). When a website provides a great user experience, search engines like Google notice and rank it higher. This means more visibility in search results, leading to increased organic traffic.

During the design phase, using content mapping is crucial to ensure all important information is present and easily accessible. It’s also vital to organise page URLs logically, helping both users and search engines understand the site’s architecture. When your website is ready to launch, creating a sitemap that outlines your site’s structure and submitting it to Google speeds up the process of getting your site indexed. Remember, Steve Jobs said it best: “You’ve got to start with the customer experience and work backwards to the technology.” So, how do we achieve this harmony between UX and SEO?

SEO and UX Are Now Best Friends

As implied, gone are the days when SEO was a game of keyword stuffing and link building, disregarding the user’s journey on your website. Today, search engines have evolved, and they’re not just looking at your keywords, but they’re evaluating how users interact with your site. This shift has brought SEO and UX together as inseparable allies. Let’s expand a bit more, just to give you some more background, and then we move on.

Website Roadmap Essentials Before & Now

Relevance Trumps Keywords

  • Old SEO: It used to be all about cramming as many keywords as possible into your content, regardless of how it affected the overall user experience.
  • Modern Approach: Search engines now prioritise relevance. The context of the user’s query matters more than the sheer quantity of keywords. This means your content should genuinely answer user queries, creating a win-win for both SEO and UX.

User Intent Takes the Spotlight

  • Old SEO: The focus was on ranking for specific terms, often at the cost of understanding user intent.
  • Modern Approach: Search engines now strive to understand what users are truly looking for. This means your content should align with and fulfil user intent, making your website more valuable to visitors and search engines alike.

Mobile Optimization Is Non-Negotiable

  • Old SEO: Mobile-friendliness was a nice-to-have; it didn’t significantly impact rankings.
  • Modern Approach: With the surge in mobile users, search engines heavily prioritise mobile-friendly sites. A seamless mobile experience not only enhances user satisfaction but also positively influences your SEO rankings.

Quality Content Is King (and Queen)

  • Old SEO: Quantity often took precedence over quality. More pages, more content, more chances to rank.
  • Modern Approach: Search engines now emphasise high-quality content. Well-researched, relevant, and engaging content not only keeps users on your site longer but also signals to search engines that your content is worth promoting.

“You’ve got to start with the customer experience and work backwards to the technology”.

– Steve Jobs

The Core Pages for an Optimal Website Roadmap

Now that you see why SEO and UX are like two peas in a pod, it’s clear that having a website that works well and is easily discovered online involves investing in both. Let’s refocus and explore the essential core pages that every website should include.

1. Homepage

Consider your homepage as the welcoming front door to your digital space. It’s the initial handshake between your business and the visitor. By incorporating a visually striking hero image, a unique header, and a clear call to action (CTA) above the fold, you’re setting the stage for immediate engagement. As users continue scrolling, strategically unveil essential information about your product, service, or company. This layout is designed to keep visitors intrigued and encourage them to explore further, enhancing the likelihood of conversion.

2. Products or Services Page

The products or services page serves as a showroom for what your business offers. For products, it’s an opportunity to provide in-depth details and introduce pricing transparency. When dealing with services, guide users through a step-by-step breakdown of the process. This approach builds trust early in the user journey, simplifying decision-making for your visitors.

3. About Page

Beyond being a company biography, the About page is a chance to differentiate your business from competitors. Highlight the background, values, and principles of your team. Crucially, maintain a customer-centric tone. Instead of mere self-promotion, emphasise how your team’s expertise uniquely positions them to address the customer’s needs. This approach fosters trust and communicates a commitment to solutions-oriented service.

4. Contact Page

The contact page is more than a collection of contact details, it’s a strategic platform to streamline communication channels. Include an email address for those preferring written communication, a phone number for immediate conversations, and a physical location with business hours for transparency. Don’t overlook the significance of an online contact form – a straightforward method for visitors to initiate contact directly from your website.

5. Privacy Policy/Terms and Conditions Page

Addressing legal considerations is also quite important. The privacy policy should clearly outline how personally identifying information is handled. While terms and conditions may not be legally required, like privacy policies, they serve as a preemptive measure against potential legal issues. These pages contribute to transparency, fostering trust with your audience.

6. Blog Page

Your blog is not just a repository for ideas but a strategic asset for SEO. Regularly publishing content strengthens your website’s search engine optimisation, increasing visibility on relevant Google searches. SEO blogging not only showcases your expertise but also attracts your target audience, generating organic leads and contributing to revenue growth.

Bonus Pages for Conversions

7. FAQs Page

 The FAQs page is a comprehensive guide addressing common questions and uncertainties. It’s like a friendly companion, providing clear and concise answers to common queries. This page goes beyond user assistance, as it seamlessly integrates with SEO strategies by incorporating important keywords. This helps enhance the discoverability of your website on search engines, catering to those seeking quick and concise information.

8. Case Studies/Testimonials Page

Imagine you’re showing off your skills by telling stories about how you’ve helped others. That’s what case studies and testimonials do for your business. They’re like your highlight reel, sharing stories of real people or businesses that you’ve worked with before. It’s not just saying, “Look at us!” It’s more like, “Here’s how we’ve made a difference for others, and we can do the same for you.” These stories also help Google understand how awesome your business is. But remember, everyone’s journey is different, so there’s no one-size-fits-all in this game.

What We Do

When we design a website, we follow a clear plan called a website roadmap. We kick things off by analysing the website, using real examples to guide us. This roadmap includes a quality assurance plan to make sure everything is top-notch. We pay special attention to how users will experience the site, and we document this process in a report, giving you insights into what we’re doing. 

A good roadmap is vital for search engines (SEO), so we seamlessly blend SEO principles into our design. From the basics of website design to checking everything with an SEO audit, each step is carefully thought out. Our approach goes beyond just design – we also include a complete marketing plan with content strategy, extensive keyword research and studying what our competitors are doing. This ensures your website not only looks good but also works great and is easy to find online.


Now that you know about our website roadmap and how those important pages impact how people find you online, get ready for a website that’s easy to use and loved by search engines. Stay tuned for more insights.