A website redesign roadmap in 5 easy steps

Do you want to improve your website’s performance and brand perception? A website with a good user experience (UX) can increase conversions, engage users, and improve your brand’s overall digital presence. If you feel like your website is stuck in the past, maybe not performing as well as you’d like, or it just doesn’t reflect your brand and what you stand for, well you’re in the right place. As part of our marketing roadmap, we’ve got the website redesign process down to a science. Let’s take a closer look at what we do.

A website redesign roadmap

How We Optimise Your Website - Redesign Process

Step 1: Website Audit

First things first, we need to take a good look at your current website. Think of it like a check-up with your doctor. We’ll look at traffic, keywords, user behaviour, conversion rates and much more to see what’s working and what’s not. We’ll also analyse your website’s design, content, and functionality to identify any issues or areas for improvement. For example, if your website is slow to load or has broken links, we’ll flag those as areas for improvement. We’ll provide you with a detailed report outlining our findings and recommendations for improvement.

Once we’ve presented our findings, we’ll work with you to prioritise the improvements based on your goals and budget. Our website roadmap is basically quite flexible, but you always have to lay the foundations first. For example, if your primary goal is to increase sales, we may recommend optimising your product pages or adding a checkout feature to your website. If your budget is limited, we may recommend focusing on the most critical improvements first and then gradually making additional changes over time.

➡️ Find Out More: Steps to an ultimate website roadmap

Step 2: Redesign Website

Now it’s time to get creative! Based on our findings and your goals, we’ll develop a new website design that reflects your brand and meets your business objectives. We’ll work closely with you to ensure that the new design is visually appealing, easy to navigate, and optimised for search engines. We’ll also ensure that the design is responsive, meaning it will look great on all devices, including desktops, tablets, and smartphones.

During the redesign process, we’ll also update your website’s content to ensure that it’s relevant, engaging, and optimised for search engines. For example, if you’re a tour/travel provider, we may recommend adding more photos and videos to your website to make it more visually appealing. We may also recommend optimising your content for specific keywords to improve your search engine rankings.

Step 3: Development and Testing

Once we’ve finalised the design and content, we’ll develop the new website and perform extensive testing to ensure that it’s functional, secure, and meets your business objectives. We’ll also ensure that the website is optimised for performance, meaning it loads quickly and doesn’t have any technical issues.

During the testing phase, we’ll also perform user testing to ensure that the new design and functionality meet the needs of your target audience. For example, if you’re redesigning an e-commerce website, we may ask users to complete a purchase and provide feedback on the checkout process. This feedback will help us make any necessary improvements before launching the website.

Step 4: Send to You for Approval

Once we’ve completed the website redesign, we’ll send it to you for approval. We know you’ve been waiting for this moment. This is your chance to give us feedback and make sure everything is just right. We’ll make any adjustments or corrections you require so that the final product is perfect.

Tip: It’s definitely important to find a marketing agency that values your input and feedback throughout the web design process. If an agency is not willing to share previews or staging URLs before going live, it could be a red flag that they don’t prioritise customisation or client satisfaction. It’s great to hear that your agency values custom design and client feedback to ensure the final product is perfect.

Step 5: We Go Live and Start Reporting

Finally, it’s time to take your website live! But we’re not done yet. We offer website support services to keep your website running smoothly and performing well. Our services include consistent website audits, front-end and back-end optimisation checks, performance reports, hosting & maintenance, upscaling recommendations, content strategy creation, and ranking reports so that you’re always in the loop. 

Plus, we’ll make sure your website is up-to-date with the latest trends and best practices in web design and development. Our goal is to help you achieve your business goals through effective website management and continuous optimisation so that you can offer the best service possible and see your profits and rankings increase, while converting visitors into paying customers. Summing up, whether you need hosting, maintenance, content creation, or performance optimisation, we’re here to help you get the most out of your website.

In conclusion, our website redesign process is like getting a new outfit for your website.

We’ll make sure it looks good, feels good, and performs well. We work with you every step of the way to make sure your website meets your objectives and helps your business grow. If you’re ready for a great website redesign, revamp or even building one from scratch, get in touch with us today, our marketing experts will be glad to walk you through it!