SEO Roadmap essentials to rank higher on Google with a new domain name

We’ve already talked about why your new website’s not ranking after a domain name change, so we’re now circling back with advice on how to rank higher and improve your SEO game. Of course, we’ll share some tips, and we’re here to help you with a personalised content strategy and a killer backend SEO plan to keep your website ranking higher consistently and obviously be found by your potential customers cause that’s what we all want. Let’s get started.

So What Happens to my SEO after a Domain Name Change?

Before getting started, let’s address the question that already puzzles you. SEO vs Domain Name Change. Changing your domain name can have several effects on your SEO. 

  • Firstly, your new webpages start with zero authority, and it takes time for Google to trust and rank them. 
  • Secondly, you’ll face tough competition for popular keywords initially, but targeting niche-specific keywords can help.
  • Thirdly, you may lose valuable backlinks, affecting your site’s credibility. 
  • Fourthly, Google’s algorithms may be confused, causing fluctuations in rankings. 
  • Fifthly, changes in user behaviour can impact how Google views your site’s relevance. 
  • Sixthly, there may be challenges in syncing your existing content with the new domain. Seventhly, technical issues during migration can hurt your rankings. 
  • Eighthly, your site enters a trust-building period after the change. 
  • Lastly, the disruption in historical data can affect how Google assesses your site’s reliability and relevance.
factors affecting ranking

So Why You Need an SEO Roadmap… Again?

We said it once, we said it twice, we’re saying this once again. If you want people to find your business online, you need to appear on the first page of search results. If you’re not there, people might not trust your business as much. To make sure people notice you, you need to use important keywords that, let’s say, describe your business and help people find you online for what you do. But just having a keyword strategy isn’t enough – you also need to create content that is interesting and valuable for your customers. 

And then, there’s so much more going on in the front & backend of your website, so you definitely need a holistic SEO strategy that covers it all. Content, design, technical, mobile and much more – but we’re not getting there today. Remember, whether you want to reach people in your local area or all around the world, you do need a proper SEO roadmap, especially after a drastic domain change. Let’s see now how we can help you climb up those rankings again. (Or for the first time – whatever your case is.)

➡️ Read More: About Our Frontend & Backend Optimization.

How we Help your New Domain Rank High with Our SEO Roadmap Template

1. Target Specific Long-Tail Keywords

When selecting keywords, we opt for longer, more specific phrases that users are likely to use when they’re closer to making a purchase. These keywords, known as long-tail keywords, often have lower competition compared to broader terms, making it easier for your new domain to rank higher in search results. 

For example, instead of targeting “shoes,” we may target phrases like “women’s running shoes size 7” or “best running shoes for marathon training.” By focusing on these niche keywords, we attract more targeted traffic to your website, increasing the likelihood of conversion.

2. Always Provide Useful Content

Google’s algorithm prioritises websites that offer valuable and relevant content to users. That’s why we ensure that your website addresses user questions and provides useful information related to your niche or industry. Whether it’s through blog posts, how-to guides, or informative articles, we strive to create a content strategy that resonates with your audience and establishes your expertise in the field.

3. Have a Proper Link-Building Strategy

Building a network of high-quality backlinks is essential for boosting your website’s authority and credibility in the eyes of search engines. We develop a comprehensive link-building strategy that focuses on acquiring backlinks from reputable websites in your industry. 

This may involve outreach to relevant listings, guest posting on authoritative sites, or participating in industry-specific forums and communities. By earning backlinks from trustworthy sources, your new domain gains recognition as a reliable and valuable resource, leading to higher search engine rankings.

4. Keep Going Steady!

While it’s tempting to expect immediate results, the reality is that SEO is a long-term strategy that requires ongoing effort and dedication. That’s why we emphasise the importance of regularly updating your website with fresh content and optimisations. 

Whether it’s publishing new blog posts, refreshing existing content, or fine-tuning meta tags and descriptions, maintaining a consistent schedule of updates signals to search engines that your website is active, relevant, and deserving of higher rankings.

➡️ Read More: About Our SEO Keyword Ranking Reports

5. Leverage Social Media

Social media plays a role in driving website traffic and improving search engine visibility. We leverage popular social media platforms like Facebook, Instagram, and LinkedIn to promote your new domain and engage with your target audience. 

By sharing your content, interacting with followers, and encouraging sharing and engagement, we amplify your online presence and increase the likelihood of your content being discovered and shared across social networks. Additionally, social signals, such as likes, shares, and comments, can positively impact your website’s visibility in search results, further enhancing your SEO efforts.

6. Optimise for Mobile

We ensure that your new domain is responsive and provides an excellent user experience across all devices, including smartphones and tablets. This involves implementing responsive design techniques, optimizing page load times, and ensuring that all content is easily accessible and navigable on smaller screens. By catering to mobile users, you not only improve user satisfaction but also signal to search engines like Google that your website is mobile-friendly, which can result in higher rankings in mobile search results.

7. Utilise Local SEO Strategies

If your business serves a local audience, optimising for local search is essential for attracting customers in your area. We implement local SEO strategies tailored to your specific location, such as claiming and optimising your Google My Business listing, including location-based keywords in your content and meta tags, and encouraging customer reviews and testimonials. 

By focusing on local search optimisation, we help your new domain appear prominently in local search results, increasing visibility and driving targeted traffic from nearby customers who are actively searching for your products or services.

8. Regularly Update and Expand Content

Keeping your website’s content fresh, relevant, and up-to-date is key to maintaining a strong SEO presence. We prioritise regular updates and expansions to your content, whether it’s adding new pages, blog posts, or multimedia content, or refreshing existing content with the latest information and insights. 

By consistently providing valuable and informative content to your audience, you not only attract more visitors to your website but also signal to search engines that your site is a reliable and authoritative source of information in your industry or niche.

9. Monitor Your Competitors

We conduct thorough competitor analysis to identify their strengths, weaknesses, and opportunities, allowing us to fine-tune your SEO strategy and capitalise on gaps in the market. By understanding what tactics are working for your competitors and where they may be falling short, we can adjust your approach accordingly and ensure that your new domain remains competitive in the search results.

10. Be Patient and Persistent

Building a strong online presence and achieving high search engine rankings takes time and consistent effort. While you may not see immediate results, especially with a new domain, staying committed to your SEO strategy and continuously refining and optimising your approach will ultimately pay off in the long run.

So, how do we make all this happen?

It’s simple! We start by taking care of your digital basics, or our so-called Foundations. Our SEO roadmap is like a step-by-step plan that helps us keep track of all the important tasks needed to boost your website’s visibility on Google. 

And mind me, 90% of our clients have no idea that they’re lacking these digital essentials. So our marketing roadmap is like a map that guides us along the way, making sure we’re heading in the right direction. With our expertise and dedication, we’ll make sure your business stands out online and gets noticed by more people. Just reach out to us, and we’ll take care of the rest!